Guardian Bikes' 2,000 Daily U.S.-Made Bikes Anchor Tariff Debate with Mark Cuban, Rep. Houchin

Seymour, Indiana – Trade attorney Charles Benoit recently participated in Guardian Bikes' Supply Chain Independence Day event, engaging in a panel discussion on tariffs with investor Mark Cuban, U.S. Representative Erin Houchin, and Guardian Bikes CEO Brian Riley. The event, held on August 22, 2025, celebrated Guardian Bikes' new U.S. frame manufacturing facility and its commitment to domestic production. Benoit noted the nuanced discussion, particularly regarding Cuban's stance on tariff policy.

Guardian Bikes hosted the event to highlight its successful transition to manufacturing entirely within the United States, now producing approximately 2,000 bicycles daily from its eight facilities in Seymour. This strategic move was prompted by Section 301 tariffs and supply chain disruptions during the COVID-19 pandemic, transforming the company into the first large-scale U.S. bicycle factory in decades. CEO Brian Riley, who founded the company 15 years ago, emphasized their mission to be a shining example of American manufacturing.

The panel delved into the complexities of tariff policies, with Charles Benoit observing a particular perspective from Mark Cuban. Benoit stated in a tweet, "> Mark is actually pro-tariff, he just doesn't fully realize it yet! He forcefully criticizes bad use of tariff policy, and doesn't support hitting entire countries with high tariffs on everything." Cuban, a key investor in Guardian Bikes, articulated that while strategic tariffs can be beneficial, broad tariffs disproportionately harm small businesses and hinder growth.

Congresswoman Erin Houchin, representing Indiana's 9th District, shared that businesses in her district are often more concerned with inflation and tax policy than tariffs, though she noted tariffs can make it harder for the U.S. to compete with countries like China. Charles Benoit, a trade attorney with the Coalition for a Prosperous America, provided historical context, highlighting the significant shift from 1950 when ten high-volume American bike companies supplied over 90% of the market. Despite differing views, panelists found common ground in supporting domestic manufacturing efforts like Guardian Bikes.

Guardian Bikes' revenue has surged from $11 million in 2022 to an projected $140 million this year, demonstrating the economic viability of onshoring. The company's success in Seymour, Indiana, provides 300 direct jobs and contributes significantly to the local economy through payroll, leases, and local suppliers. This case study underscores the ongoing national conversation about supply chain independence and the role of targeted trade policies in fostering American industry.