Gubbachhi
Overview
Gubbachhi is an innovative Indian toy brand founded in 2023, specializing in educational and cultural toys inspired by India's rich heritage. The company was established by Abhijith and Pallavi Shetty and has quickly captured the attention of parents seeking quality, India-centric play experiences for their children. Headquartered in Bengaluru, Gubbachhi has focused on expanding its presence both online and offline, ensuring its products reach a broad audience while emphasizing sustainability and cultural relevance. Recently, the company has successfully raised Rs 50 lakh in a pre-seed funding round from the D2C Insider Super Angels Fund.
Recent Developments
- October 2025: Gubbachhi secured a significant pre-seed funding of Rs 50 lakh from the D2C Insider Super Angels Fund. This marks the company's first institutional funding round, aimed at scaling operations, expanding product lines, and enhancing its digital presence (Indian Retailer).
- 2024-2025: The brand has been actively working on growing its community of Indian parents, focusing on culturally rich and educational toy offerings that resonate with modern families (Startup News).
- 2024: Plans to leverage the recent funding for expanding its product portfolio and market reach are underway, with a focus on introducing more India-inspired toys that encourage creativity and learning among children (Indian Retailer).
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2023 |
| Headquarters | Bengaluru, India |
| Founders | Abhijith Shetty and Pallavi Shetty |
| Revenue | Not disclosed |
| Profits | Not disclosed |
| Key Investors | D2C Insider Super Angels Fund |
| Industry | Educational Toys |
| Number of Employees | Not disclosed |
Early History
Gubbachhi was conceptualized by founders Abhijith and Pallavi Shetty, who observed a gap in the market for toys that authentically represented Indian culture and heritage. The couple, inspired by their experiences as parents, sought to create a brand that blended educational value with cultural storytelling, giving birth to Gubbachhi in 2023. Their journey began with a small line of handcrafted, India-themed toys designed to instill a sense of pride and cultural awareness in children. Emphasizing sustainability, they engaged local artisans to produce toys using natural, non-toxic materials.
Company Profile and Achievements
Gubbachhi operates with a mission to introduce Indian cultural narratives through its toy collections, focusing on educational value and safety. The company champions handmade, eco-friendly toys that adhere to international safety standards.
- Product Lines: Includes puzzles, soft toys, and pretend play sets that reflect Indian folklore, arts, and festivals.
- Milestone Achievements: Within two years of inception, the brand has expanded to multiple online platforms and select retail outlets in India.
- Funding: Raised Rs 50 lakh in a crucial pre-seed funding round from notable investors such as Anupam Mittal (Shaadi.com) and Kunal Bahl (Titan Capital).
- Social Impact: Committed to supporting local artisans and promoting sustainable manufacturing practices.
Current Operations and Market Position
Today, Gubbachhi is actively expanding its presence across India, targeting the burgeoning middle-class segment that prioritizes educational products and cultural engagement for their children. The firm leverages its distinctive India-themed product designs as a competitive advantage against foreign brands. Gubbachhi's strategic use of e-commerce and partnerships with local retailers has enhanced its market reach, positioning it as a promising player in the Indian toy industry.
Conclusion
Gubbachhi stands out in the Indian toy industry by offering unique products that celebrate India’s diverse cultural heritage while emphasizing learning. The brand is poised for further growth, driven by its innovative product lines and recent financial backing. As the company scales its operations, it is likely to continue shaping the landscape of the educational toy market in India, balancing cultural nostalgia with modern educational needs.