A recent social media post by user Gš®ššš”ššššš” š highlighted the immersive experience within the Otherside metaverse, stating, > "Bubbles in the @OthersideMeta is a vibe, especially with the @gucci." This sentiment underscores the growing integration of luxury fashion brands like Gucci into virtual worlds, enhancing user experiences through unique digital and physical collaborations. The tweet points to the ongoing partnership between Italian fashion house Gucci and Yuga Labs, the creators of the Otherside metaverse.
This collaboration, formalized as a multi-year partnership, aims to blur the lines between physical and digital fashion and entertainment within the metaverse. The flagship offering from this alliance is the "Otherside Relics by Gucci" collection, with the KodaPendant serving as its inaugural release. This limited-edition series comprises 3,333 unique items, each combining a physical silver necklace crafted by Gucci with a corresponding digital NFT metadata upgrade.
The KodaPendant is exclusively available to holders of Otherside's Koda or Vessel NFTs. Purchasing the KodaPendant provides a permanent visual update to the selected Koda or Vessel NFT, allowing them to display a digital KodaPendant and a Gucci-branded frame within the metaverse. Additionally, holders gain access to unique cosmetic options for their Otherside avatars, including a branded chat handle and visual effects, further personalizing their virtual presence.
Otherside, developed by Yuga Labs, is envisioned as a gamified, interoperable metaverse and a massively multiplayer online role-playing game (MMORPG). It allows owners of various NFTs, including Bored Apes and Kodas, to transform them into playable 3D characters within its expansive virtual landscape. The platform utilizes "Otherdeed" NFTs for virtual land ownership and has conducted "Trips" or demos to showcase its capabilities, demonstrating its capacity to host thousands of concurrent players.
Gucci's venture into Otherside is a continuation of its broader Web3 strategy, which includes previous collaborations like the 10KTF Gucci Grail collection, SuperGucci NFTs, and establishing a presence in other metaverses such as The Sandbox and Roblox. This strategic move allows Gucci to engage with a new generation of consumers in digital spaces while Yuga Labs enhances the appeal and functionality of its metaverse by attracting high-profile luxury brands, enriching the overall user experience.