Habitto
Overview
Habitto is a Japan-based digital banking startup that aims to alleviate financial anxiety among younger Japanese generations by offering financial strategies and personalized advice through a mobile application. Founded by Samantha Ghiotti and Liam McCance in March 2023, Habitto has rapidly grown since its inception. The company has successfully raised a total of $19 million through multiple funding rounds, including a recent $11.7 million Series A round. Habitto is headquartered in Japan, having initially started in Singapore before moving its operations.
Recent Developments
- November 2024: Habitto secured $11.7 million in Series A funding led by QED Investors and DG Daiwa Ventures, marking QED's initial investment in Japan. The capital will be used to expand Habitto’s user base, enhance its digital banking platform, and develop advanced financial tools aimed at young Japanese consumers.
- 2023: The company experienced significant growth, with over 42,000 app installs and more than JPY4.7 billion deposited from customers, representing a strong demand for financial planning services.
- February 2023: Raised $3.9 million in a pre-Series A round. The funds were aimed at further developing the app and expanding Habitto's reach within the Japanese fintech market.
- Late 2021: Received a New Financial Service Intermediary license in Japan, becoming the first company to do so, which facilitated its operations in Japan's regulated financial market.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | March 2023 (Rebranded) |
| Headquarters | Tokyo, Japan |
| Founders | Samantha Ghiotti, Liam McCance |
| Key Investors | QED Investors, DG Daiwa Ventures, Anthemis Group |
| Industry | Fintech, Digital Banking |
| Number of Employees | Approximately 50 |
Early History
Habitto's history dates back to its initial days as SJ Mobile Labs Pte Ltd in Singapore, where founders Samantha Ghiotti and Liam McCance collaborated to launch innovative fintech solutions. In November 2021, they shifted focus to Japan, registering SJ Mobile Labs Japan KK, which later became Habitto Co., Ltd. in March 2023. The company quickly gained a reputation for offering connected financial experiences, made possible through strategic partnerships and securing essential financial licenses.
Company Profile and Achievements
Habitto operates with a mission to end financial anxiety for Japan's youth by providing integrated financial services through its mobile platform. Its significant achievements include:
- Strategic Funding: With over $19 million raised in various funding rounds, Habitto has shown a consistent ability to attract investment from major global and local players.
- Regulatory Milestones: Ensured compliance with Japanese financial regulations by obtaining unique licenses that allow it to act as a deposit-taking and financial advice intermediary.
- Market Penetration: Rapid penetration of the Japanese market, growing its user base to over 42,000 in a short period.
- Innovative Services: Development of a comprehensive mobile app that offers personalized financial planning and advice, which includes features like investment options and insurance.
Current Operations and Market Position
Currently, Habitto is a key player in Japan's fintech industry, leveraging its strategic position to offer unique financial solutions tailored to young consumers. It offers services such as high-interest savings accounts, investment guidance, and financial planning through an intuitive mobile app. The company enjoys a competitive advantage due to its regulatory compliance and the trust it has built among its users. Habitto plans to continue expanding its offerings by developing more sophisticated financial tools and services while aiming to grow its app user base.
Conclusion
In conclusion, Habitto has cemented itself as a noteworthy player in the Japanese fintech landscape. With a focus on addressing financial anxiety among young Japanese, the company continues to innovate and expand its services. The recent successful completion of the Series A funding round is a testament to its robust business model and growth potential. Habitto's strategic approach to understanding the local market continues to position it for future success.