HackerNoon Article Warns of Web's Centralization and AI-Driven 'Sameness'

A recent article published by HackerNoon posits that the internet is not dying but rather "folding in on itself," primarily due to the increasing influence of artificial intelligence. The piece, titled "The Collapse of the Web: The Sameness & Death of Difference in Tech" by Rocky Essel, highlights a significant shift in the digital landscape. This transformation is characterized by OpenAI's growing absorption of innovation and the proliferation of AI-built clones, creating a challenging new era for developers.

The article, published on November 2nd, 2025, details how this trend is leading to a homogenization of online experiences and content. It suggests that the once diverse and open web is becoming increasingly centralized, with fewer distinct platforms and innovative ideas emerging independently. This "sameness" poses a direct threat to the creative and experimental spirit that historically defined web development.

According to the HackerNoon tweet, "> The web isnt dying, it’s folding in on itself. From OpenAI’s quiet absorption of innovation to the rise of AI-built clones, developers now live in an era where - https://t.co/NUVYngH0Go #futureofwork #developers." This statement underscores concerns about a future where originality is stifled by dominant AI entities. OpenAI's strategic moves are presented as a key factor in consolidating technological advancements, potentially limiting the space for independent innovation.

The rise of "AI-built clones" further exacerbates this issue, as automated systems can rapidly replicate successful applications and content, blurring the lines between human-created originality and algorithmic generation. This development creates a competitive environment where unique ideas struggle to gain traction against mass-produced, AI-driven alternatives. For developers, this translates into a landscape demanding adaptation and a re-evaluation of traditional approaches to creation and problem-solving.

This evolving digital environment prompts critical questions about the "future of work" for developers, who must now navigate a web increasingly shaped by powerful AI models and centralized platforms. The HackerNoon article contributes to a broader discussion within the tech community about the internet's trajectory, echoing sentiments found in other analyses concerning the "enshittification" and changing nature of online spaces. The piece serves as a stark warning about the potential loss of diversity and independent thought in the digital realm.