New York, NY – Aubrey Strobel, a prominent figure in the cryptocurrency space, has officially launched Halcyon, a new internet-native communications firm. The firm, co-founded with Elena Nisonoff, aims to revolutionize public relations for companies leading in Bitcoin, stablecoins, and artificial intelligence. Strobel recently discussed the evolving landscape of communications in 2025 with Blockworks, highlighting Halcyon's strategic approach.
Halcyon is positioned as a boutique firm that adopts a "VC approach," treating clients as long-term partners aligned with its core thesis that Bitcoin, DeFi, AI, and stablecoins are reshaping global systems. The firm will work with early to mid-stage companies, providing public relations and marketing services, alongside content and video production. This comprehensive offering is designed to help founders meaningfully shape growth and build narrative from the ground up.
Strobel, formerly Chief Communications Officer at Lolli, emphasized Halcyon's mission to address misrepresentations of Bitcoin and AI in media. She stated, "The Golden Age of tech is here, we cannot let it slip away because the stories failed to reflect the innovation." The firm aims to move beyond traditional press releases, advocating for direct-to-audience approaches to have a greater impact.
The launch of Halcyon comes amidst significant market activity, including Bitcoin recently hitting fresh all-time highs and U.S.-listed Bitcoin ETFs attracting substantial inflows. This momentum underscores the growing need for specialized communications strategies in the rapidly expanding digital asset and AI sectors. Halcyon seeks to bridge the gap between complex technological advancements and public understanding, making these innovations more digestible and accessible.
As Strobel noted in her tweet, she "chatted with @Blockworks_ on the state of comms in 2025 & the launch of @halcyonpr." This discussion underscores the firm's commitment to adapting to future communication trends and ensuring that the narratives surrounding transformative technologies accurately reflect their potential and impact. Halcyon's focus on innovative storytelling is set to play a crucial role in shaping public perception and fostering adoption within these emerging industries.