Hawaiian Bros Island Grill
Overview
Hawaiian Bros Island Grill is an island-inspired fast-casual restaurant chain specializing in Hawaiian plate lunches. Founded in 2018 by brothers Cameron and Tyler McNie, its first location opened in Belton, Missouri. With its headquarters situated in Kansas City, the company has rapidly expanded across the United States. To date, Hawaiian Bros has raised approximately $42 million in funding. Known for its unique menu, free from fryers and microwaves, Hawaiian Bros has become a popular choice for quick yet flavorful meals.
Recent Developments
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December 2024: Hawaiian Bros opened a new location in Manhattan, Kansas, marking its second establishment in the state this year. The grand opening featured special promotions, including a gift card raffle and new menu items like the Keiki Meal for children and various wraps.
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November 2024: The Wichita, Kansas location opened, showcasing a sneak peek of their services. Customers can order online or at kiosks for a swift experience, enjoying island-inspired dishes in or out of the restaurant.
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September 2024: Hawaiian Bros earned industry acclaim for its expansion and innovative franchise model. The brand was highlighted in the Nation’s Restaurant News 100 under 100, showcasing its potential and rapid growth across the United States.
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July 2024: A multi-unit franchise agreement was signed to expand operations in the Rio Grande Valley, Texas. Spearheaded by William Marin, the agreement will see eight new restaurants open across key Texas markets, emphasizing Hawaiian Bros' dedication to maintaining its core values and operational excellence.
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March 2024: The company further solidified its expansion strategy by entering into agreements to open additional restaurants in Portland, Tennessee, and Las Vegas, aiming to bring the 'Ohana spirit to new markets.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2018 |
| Headquarters | Kansas City, MO |
| Founders | Cameron McNie, Tyler McNie |
| Revenue | $99.6 million (2022) |
| Key Investors | Empire Group International |
| Industry | Restaurants |
| Number of Employees | Approximately 513 |
Early History
Hawaiian Bros Island Grill was born out of the McNie brothers’ desire to share their love for Hawaiian plate lunches, a staple they experienced and grew to love during their upbringing on the West Coast. Inspired by their experiences working in their family’s Hawaiian grill business, Cameron and Tyler McNie launched the first Hawaiian Bros location in Belton, Missouri in 2018. Early traction was achieved through their focus on delivering quality island-inspired meals without the use of freezers or fryers, ensuring authenticity and freshness in every dish.
Company Profile and Achievements
Hawaiian Bros Island Grill is prominently known for its commitment to the Aloha Spirit, centering its operations around kindness, respect, and the essence of treating everyone like family, or 'Ohana.'
- 2018: Hawaiian Bros was established. Their simple yet effective menu quickly gained popularity.
- 2020: Expanded despite the pandemic, relying on their robust drive-thru model and streamlined menu.
- 2022: The company recorded a revenue of approximately $99.6 million and secured additional funding to fuel further expansion.
- Franchise Program Launch: In 2023, Hawaiian Bros began franchising, attracting multi-unit franchisees, and continues to grow, maintaining its spot among Emerging Chains across the nation.
Current Operations and Market Position
Hawaiian Bros Island Grill operates over 60 locations across nine states, strategically leveraging its fast-casual model to provide quality Hawaiian-inspired meals with efficiency. The brand has carved a niche in the fast-casual dining sector with its emphasis on authentic flavors, a unique concept devoid of fryers and microwaves, and fast service. The chain stands out for its speed, often delivering meals in less than 30 seconds at drive-thru windows, positioning Hawaiian Bros competitively against mainstream fast-food entities.
Conclusion
Hawaiian Bros Island Grill represents a dynamic entrant in the fast-casual dining landscape, marrying efficiency with quality in a unique fusion of Hawaiian culture and convenient dining. Its rapid expansion and successful franchise model signify a bright future, with plans to continue broadening its reach while adhering to its core values of openness and cultural appreciation. Hawaiian Bros is poised for continued growth, appealing to both franchisees and customers with its distinctive approach to casual dining.