Health In Her HUE
Overview
Health In Her HUE is a pioneering digital health platform dedicated to addressing the healthcare needs of Black women and women of color. Founded in 2018 by Ashlee Wisdom and Eddwina Bright, this New York-based startup is motivated by the mission to reduce racial health disparities through culturally tailored healthcare solutions. The platform connects users with culturally sensitive healthcare providers, offers educational content, and fosters community support. Health In Her HUE has successfully raised significant seed funding, including a notable $3 million round in early 2024, supported by key investors such as Seae Ventures and Johnson & Johnson Impact Ventures.
Recent Developments
- January 2025: Health In Her HUE announced a partnership with Black Girl Vitamins to provide its members exclusive discounts on wellness supplements. This collaboration aims to enhance access to high-quality supplements that cater specifically to the health needs of Black women, continuing the platform's commitment to culturally relevant health resources.
- February 2024: The company secured an additional $250,000 in its latest funding round, bringing the total capital raised to over $4.45 million. The funds are intended to expand services and enhance the platform's offerings.
- January 2024: Health In Her HUE completed a $3 million seed funding round. Led by Seae Ventures with participation from Morgan Stanley Inclusive Ventures Lab and others, this investment was aimed at expanding its talent pool and developing new programs to enhance its healthcare platform for Black women.
- April 2023: Health In Her HUE launched new features on its platform, including Carepoint, an on-demand guide providing answers to reproductive health questions, and Virtual Care Squads offering support sessions led by health experts.
- Ongoing Developments: The platform continues to grow its directory of healthcare providers, which includes over 1,300 culturally competent professionals across 60 specialties, ensuring members receive personalized and responsive care.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | August 16, 2018 |
| Headquarters | New York, NY, USA |
| Founders | Ashlee Wisdom, Eddwina Bright |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Seae Ventures, Johnson & Johnson Impact Ventures, Morgan Stanley Inclusive Ventures Lab |
| Industry | Health Care, Wellness, Women's Health |
| Number of Employees | 7 |
Early History
The foundation of Health In Her HUE was driven by Ashlee Wisdom's personal experience witnessing racial disparities in healthcare while working in the industry. In 2018, alongside co-founder Eddwina Bright, Wisdom aimed to bridge the gap by creating a platform that connects women of color to culturally competent healthcare resources. The early days were marked by strong community engagement and partnerships with healthcare professionals who shared their vision. The platform quickly gained traction within the community, supported by its mission to enhance health literacy and access to culturally responsive care.
Company Profile and Achievements
Health In Her HUE operates at the intersection of technology, healthcare, and community. Its business model focuses on delivering culturally sensitive healthcare services, leveraging digital tools to foster connections between Black women and empathetic providers. Major achievements include:
- Growing Membership Base: The platform supports nearly 13,000 members with access to a robust network of healthcare providers and educational resources.
- Comprehensive Offerings: Features include a provider directory, educational health content like videos and articles, and community support through forums and peer programs.
- Successful Fundraising: Two significant rounds of funding totaled $4.45 million, with the latest investments aimed at further scaling the platform's capabilities.
- Healthcare Innovation: Enhancements such as Carepoint and Virtual Care Squads demonstrate the company's innovative approach to addressing specific healthcare needs.
- Partnerships and Community Engagement: Collaborations with organizations like Black Girl Vitamins and Johnson & Johnson Impact Ventures highlight the company's commitment to impactful partnerships.
Current Operations and Market Position
As of 2025, Health In Her HUE operates primarily in the United States, focusing on the East Coast. Its impact on the healthcare industry is marked by providing a critical service that addresses the unique health challenges faced by women of color. The platform's competitive advantage lies in its deep understanding and commitment to cultural competency in healthcare, which has established trust and engagement within its community. With continuous improvements and strategic initiatives, Health In Her HUE is well-positioned to expand its influence within the health tech sector.
Conclusion
Health In Her HUE stands as a significant force in transforming women's healthcare, particularly for Black women and women of color. By bridging the gap in culturally competent care, the platform not only addresses existing healthcare disparities but also sets a precedent for personalized and inclusive health services. Going forward, Health In Her HUE is poised to enhance its service offerings and expand its reach, potentially influencing broader healthcare policy and practice through its innovative approach and community-driven mission.