Holiwise
Overview
Holiwise is an innovative travel planning platform that leverages artificial intelligence to offer personalized travel itineraries tailored to user preferences. Founded in 2023 by Swedish entrepreneurs Albin Eriksson Lippe and Kristian Lexeklint, the start-up is headquartered in London. Holiwise recently raised €1.45 million in pre-seed funding from prominent backers including senior executives from Bank of America, Barclays, Google, and Goldman Sachs. The platform aims to fill a gap in the market by creating a bridge between mainstream online travel agencies and high-end concierge services.
Recent Developments
- August 2025: Holiwise raised €1.45 million in an oversubscribed pre-seed funding round led by Bobby Previti of Bank of America. Ulf Nilsson from DHL also co-led the round, joining Holiwise’s board. This funding is aimed at further developing their AI travel agent and expanding their concierge services. The company has integrated with major travel industry platforms like HBX Group and Amadeus, enabling end-to-end trip planning across more than 10,000 destinations globally.
- July 2025: Holiwise launched several new features including Holiwise Premium, an invite-only membership offering access to private platforms and insider rates on over one million global stays. The platform also reported a 300% growth in bookings since January, reflecting an increasing user base and returning customers.
- Early 2025: Holiwise expanded its operations by integrating natural language processing and machine learning models, enhancing its ability to offer personalized travel experiences. The platform announced partnerships with Amadeus, the world’s largest global distribution system provider, and HBX Group, to ensure users have access to real-time data and exclusive deals.
- Late 2024: Holiwise was named one of FutureTravel's Top 10 Travel Startups Globally, highlighting its innovative approach to using AI in the travel industry. This recognition was a significant milestone, boosting its visibility in the competitive travel-tech market.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2023 |
| Headquarters | London, England |
| Founders | Albin Eriksson Lippe, Kristian Lexeklint |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Bank of America, Barclays, Google, Goldman Sachs |
| Industry | Travel Technology |
| Number of Employees | 2-10 |
Early History
Founded by Albin Eriksson Lippe and Kristian Lexeklint, Holiwise emerged from the founders' frustration with the existing travel booking processes. Having backgrounds in finance and project development from companies like Goldman Sachs and Barclays, the duo leveraged their industry experience to develop a platform that integrates the personalization of human agents with the efficiency of technology. Initially bootstrapped, Holiwise’s innovative AI solutions quickly attracted attention, leading to the highly successful pre-seed funding round by 2024.
Company Profile and Achievements
Holiwise's business model centers around its AI-driven platform, which generates personalized travel itineraries by analyzing user preferences, mood, and budget. The platform enables users to plan entire trips with a single click, covering flights, accommodations, and activities, thereby streamlining the travel planning process.
- Holiwise positioned itself as an alternative to traditional travel agents and self-service platforms by offering personal concierge-level services at competitive rates.
- It forged strategic partnerships with significant industry players like Amadeus and HBX Group to enhance its offering.
- In less than two years, Holiwise achieved a high customer retention rate, with over 80% of users returning to book again.
- The company launched unique features such as personalized recommendations and a dynamic packaging model, which provided robust travel solutions catering to premium travelers.
Current Operations and Market Position
Currently, Holiwise stands out in the travel technology industry for its innovative AI applications. With a growing customer base exceeding tens of thousands monthly visitors, the platform effectively captures market share by providing efficient and customizable travel solutions. The strategic partnerships with leading global distribution systems enable Holiwise to maintain a competitive edge by offering real-time access to over 10,000 travel destinations worldwide. Moreover, its premium invite-only membership model has broadened its appeal among high-income travelers seeking exclusive and personalized travel experiences.
Holiwise Work From Home
Holiwise has integrated remote work capabilities, allowing employees to work from home and contributing to its flexible operations model. This approach not only accommodates current workplace trends but also enhances productivity and work-life balance among its team.
Holiwise Reviews
Holiwise has garnered positive reviews from users, with a Trustpilot rating highlighting its intuitive interface and unique AI-driven recommendations. Users particularly appreciate its ability to generate quick and accurate itineraries, enhancing overall travel planning experiences and facilitating seamless travel decisions.
Holiwise Jobs
As a growing company, Holiwise occasionally posts job opportunities in the areas of software development, AI implementation, and customer service. Potential candidates are drawn to the company not only for its innovative work environment but also for the opportunity to contribute to groundbreaking technologies in the travel sector.
Conclusion
Holiwise is revolutionizing the travel industry through its advanced AI-powered platform, catering particularly to premium travelers who demand personalized and efficient booking solutions. With recent funding and strategic partnerships, the company is well-positioned to expand its market presence and further innovate in the travel-tech space. As Holiwise continues to grow, its impact on the travel planning process promises to redefine how travelers customize and book their vacations.