Hustler Casino Live Secures Polymarket as Exclusive Prediction Market Partner

Hustler Casino Live (HCL), the popular live-streamed high-stakes poker show, has announced a significant partnership with Polymarket, designating the platform as its exclusive prediction market partner. The announcement, made via HCL's social media, stated, "We’re excited to announce a major new partnership with Polymarket, the world’s leading prediction market platform. @Polymarket is now the exclusive prediction market partner of HCL. This is the start of something huge."

This collaboration aims to integrate real-time prediction market capabilities into HCL's broadcasts, enhancing viewer engagement by allowing audiences to predict outcomes related to live poker gameplay. Polymarket, known for its markets on politics, sports, and pop culture, is expanding its reach into live entertainment and competitive events.

The partnership follows a period of strategic growth for both entities. Hustler Casino Live, a prominent fixture in the live-streamed poker scene, recently saw its parent company, High Stakes Poker Productions, receive a significant equity investment from NSUS Group, the parent company of GGPoker, in March 2025. This investment was intended to facilitate global expansion and new partnerships for HCL.

Polymarket has been actively forging exclusive alliances across various sectors. In November 2025, TKO Group Holdings, the parent company of UFC and Zuffa Boxing, announced a multi-year partnership making Polymarket the Official and Exclusive Prediction Market Partner for its combat sports brands. Earlier in June 2025, Polymarket also became the official prediction market partner for X (formerly Twitter), and in October 2025, partnered with Onyx Odds for sports event contracts. These moves underscore Polymarket's strategy to embed prediction markets into diverse live experiences and digital platforms.