Hypeo AI
Overview
Hypeo AI is a Moroccan-based startup specializing in AI-powered influencer marketing. Established in 2024, the company was founded by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni. It aims to streamline the process of influencer marketing by connecting brands and creators through its platform efficiently. The company has received investments from entities like Renew Capital to support its growth and technological advancements.
Recent Developments
- October 2025: Madica has invested in Hypeo AI, appointing it as a recipient in their 18-month acceleration program, offering significant financial and strategic backing to boost its operations across Africa. Hypeo AI also joined a partnership with the African Business Angel Network to further integrate into regional innovation ecosystems. (Tech Afrika News)
- August 2025: Hypeo AI secured funding from Renew Capital to expand its AI capabilities and infrastructure, specifically targeting the influencer market in MENA regions and further across Africa. This investment aims to eradicate manual inefficiencies in influencer marketing by offering real-time campaign tracking and matching tools. (Renew Capital Press Release)
- August 2025: The platform expanded its features, onboarded additional creators and brands, and started developing a B2C product focused on wellness coaching. Its virtual influencers like Kenza Layli have gained substantial recognition, engaging audiences globally.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2024 |
| Headquarters | Morocco |
| Founders | Meriam Bessa, Oussama Sekkat, Salah Eddine Mimouni |
| Revenue | Not disclosed |
| Profits | Not disclosed |
| Key Investors | Renew Capital, Madica |
| Industry | Influencer Marketing |
| Number of Employees | Not specified |
Early History
Hypeo AI was founded in 2024 to address the inefficiencies in the influencer marketing industry prevalent in regions with emerging digital landscapes like Africa and the Middle East. Founders Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni envisioned a platform that could offer automated brand-creator matching, pricing insights, and campaign management tools. The initial focus was to leverage artificial intelligence to eliminate manual processes and streamline marketing operations. This vision attracted initial support from local investors, allowing the startup to launch a robust platform quickly.
Company Profile and Achievements
Hypeo AI operates as a SaaS platform that provides end-to-end solutions for brand and influencer collaboration. Its AI-driven tools allow fast, efficient connections between brands and social media influencers, aiming to reduce the time and resources typically required for influencer management.
- Key Milestones:
- Founding (2024): Launched in Morocco to utilize AI in optimizing the influencer marketing process.
- Funding Secured (2025): Acquired investments from Renew Capital to further develop AI capabilities and scale operations across North Africa and the Middle East.
- Virtual Influencers: Introduced AI Meta Humans like Kenza Layli, who quickly gained social media popularity, showcasing AI's potential in digital persona management.
- Technological Integration: Implemented real-time campaign tracking and smart matching tools to automate key marketing processes.
Current Operations and Market Position
Currently, Hypeo AI is gaining traction as a key player in influencer marketing within Africa and the Middle East. The company’s strategy involves using AI to automate and optimize influencer-brand interactions, thereby saving time and resources. Its current market position is strengthened by its recent funding, which supports technological expansion and enhances its service offerings to both human and virtual influencers globally.
Conclusion
Hypeo AI stands at the forefront of integrating AI with influencer marketing, especially within emerging markets. By leveraging advanced AI technologies, the company aims to innovate and simplify the influencer marketing process, potentially setting new industry standards. With strategic investments and a clear vision for AI integration, Hypeo AI is poised for significant impact and expansion across Africa and beyond, aiming to elevate the regions' digital marketing landscape.