Los Angeles, CA – Media personality Shira Lazar, co-founder and host of What's Trending, has published an article on Inc.com detailing five bold business lessons gleaned from the Hulu documentary "Call Her Alex." Lazar announced her immediate inspiration via social media, stating, > "Watched Call Her Alex on @hulu and of course… immediately wrote an article for @Inc about it 😅". Her piece, titled "5 Bold Business Lessons I Learned From Alex Cooper's Call Her Daddy Empire," offers insights into the strategic growth of podcast mogul Alex Cooper.
The two-part Hulu documentary, "Call Her Alex," which premiered in June 2025, chronicles the remarkable ascent of Alex Cooper, host of the globally popular "Call Her Daddy" podcast. The series delves into Cooper's journey from a Division 1 college soccer player to a media entrepreneur, highlighting pivotal moments including her reported $125 million deal with SiriusXM and personal revelations such as alleged sexual harassment during her collegiate years. The documentary aims to provide a comprehensive look at the woman behind the microphone and her burgeoning media empire.
Lazar's Inc.com article translates Cooper's success into actionable business principles, emphasizing Cooper's "scrappiness, innovation, and community-building." She highlights how Cooper strategically evolved the "Call Her Daddy" podcast from its initial "shock-jock" format to include a broader range of topics, such as mental health and high-profile interviews. This adaptability allowed Cooper to grow with her audience, maintaining engagement and relevance.
The article further examines Cooper's business acumen, noting her deliberate efforts to reclaim her intellectual property and scale her brand without alienating her dedicated fanbase, known as the "Daddy Gang." Cooper successfully identified and filled a significant void in media by fostering open conversations about sex and relationships, transforming her platform into a comprehensive media network. Her influence has led to her being dubbed "Gen Z's Barbara Walters" by Rolling Stone, underscoring her widespread impact across the media landscape.