Zane Hengsperger, at the helm of Delta 70 Racking, recently took to social media to address public interest in branded apparel, confirming plans for future merchandise. In a tweet, Hengsperger clarified that while the shirts are not yet broadly available for sale, exceptions are being made for specific groups. This announcement signals a unique approach to brand engagement from the custom industrial steel racking manufacturer.
"lots of you asking if these shirts are for sale: 1) we appreciate the heck outta it 2) no 3) in the future for sure 4) will make exceptions for customers, investors, or employees (free)," Hengsperger stated in the tweet. This direct engagement with public inquiries highlights an unexpected foray into consumer-style branding for a company primarily operating in the business-to-business sector. The tweet suggests a strategic intent to foster deeper connections with its core community.
Delta 70 Racking, with over 50 years of experience, specializes in precision-engineered custom steel racks, bins, and containers. The company serves demanding industries such as automotive, aerospace, and general industrial applications, providing critical solutions for material handling and automation. Zane Hengsperger acquired the company, aiming to revitalize North American manufacturing through its specialized offerings.
The decision to offer branded merchandise, even on a limited and exclusive basis, represents a contemporary approach to corporate identity for an industrial manufacturer. Providing apparel to "customers, investors, or employees" can significantly enhance brand loyalty, recognize their integral contributions to the company's success, and build a stronger sense of community. This strategy could serve to humanize the B2B brand and differentiate Delta 70 Racking within its specialized market.
While specific details on broader merchandise availability or future product lines remain unannounced, Hengsperger's tweet clearly indicates a definite future for these branded items. This strategic move could potentially open new avenues for Delta 70 Racking's brand visibility and engagement beyond traditional industrial marketing channels. It reflects a forward-thinking approach to corporate identity, leveraging social media to connect directly with an interested audience and reinforce the company's modern image in the manufacturing sector.