Infra.Market, founded in 2016 by Aaditya Sharda and Souvik Sengupta, is a technology-driven platform that revolutionizes the procurement process for building materials in India. Based in Thane, India, the company leverages technology to connect manufacturers with customers, providing a seamless and transparent purchasing experience. Having raised approximately $751 million over numerous funding rounds, Infra.Market has rapidly grown to become a key player in the construction materials industry, enhancing the efficiency of procurement processes.
Attribute | Information |
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Founding Date | 2016 |
Headquarters | Thane, Maharashtra, India |
Founders | Aaditya Sharda, Souvik Sengupta |
Revenue | ₹14,530 crore (FY 2024) |
Profits | ₹378 crore (FY 2024) |
Key Investors | Tiger Global, Accel, Nexus Ventures |
Industry | Construction Materials |
Number of Employees | 3,074 (as of May 2025) |
Infra.Market was conceived as a solution to the inefficiencies found in India's construction materials market. Recognizing the fragmented and opaque nature of the industry, Souvik Sengupta and Aaditya Sharda established the company to streamline the procurement process and ensure price transparency. The initial phase commenced in 2016, catering to B2B consumers by offering a one-stop digital platform. The mission was to enhance operational efficiency within the construction lifecycle by eliminating middlemen and directly connecting suppliers with end users. This strategy bore fruit as Infra.Market quickly garnered the trust of major industry players, allowing it to scale rapidly and extend its geographical and product reach.
Infra.Market has developed a robust e-commerce platform for construction materials, supplying a wide array of products including concrete, chemicals, sanitaryware, and electricals under its private labels. The platform is designed to simplify the integration of demand planning, procurement, and logistics.
Infra.Market continues to thrive as a leader in India’s construction materials industry. The firm provides materials for both commercial and residential projects, covering over 15 product categories under private label brands. Its business model is centered around enhancing delivery efficiency and ensuring quality control. Competitively positioned against giants like UltraTech Cement and Pidilite Industries, Infra.Market's strategic focus is on expanding its brand’s reach through both B2B and B2C verticals. As it prepares for its public offering, the company is poised to capture further market share across domestic and international markets.
Private Label Strategy in Construction Industry Infra.Market has significantly invested in developing its private label brands. This strategy not only differentiates the company but also provides better control over manufacturing processes, cost, and quality, resulting in enhanced profit margins.
Technology Integration in Construction Materials The company utilizes technology to enhance operational efficiency and supply chain management. By incorporating digital tools and AI into its processes, Infra.Market has modernized the traditional infrastructure sector in India.
Infra.Market stands as a beacon of innovation in India's construction materials sector, merging technology with traditional supply mechanisms to provide unprecedented efficiency and transparency. With its rapid expansion into various product lines and a strong push toward an IPO, Infra.Market continues to evolve, promising significant future contributions to the global construction materials industry. Its journey from a tech-enabled startup to a market leader exemplifies the transformative power of strategic vision and innovation in traditional industries.