Intella

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Overview

Intella is a prominent company specializing in Arabic speech intelligence technologies. Founded in 2021 by Nour Taher and Omar Mansour, the company focuses on building AI models that cater to the Arabic-speaking world, covering over 25 dialects. Intella is based in Giza, Egypt, and has raised $17.9 million to date, including a significant $12.5 million Series A round in September 2025 led by Prosus Ventures. The company is recognized for its enterprise-grade transcription and analytics services, as well as AI-powered customer engagement tools.

Recent Developments

  • September 2025: Intella completed a $12.5 million Series A funding round, spearheaded by Prosus Ventures. The funds are intended to enhance research and development, expand product offerings, and hire additional AI talent across the MENA region.
  • August 2025: Growth metrics indicated that the company had more than doubled its revenue in 2024 and was on track to achieving sevenfold growth in 2025.
  • July 2025: Intella launched Ziila, an Arabic conversational AI agent, in collaboration with Jumia, Africa’s largest e-commerce platform. This platform aims to integrate voice-ordering capabilities into Jumia's service model, marking a significant step in AI-driven e-commerce functionality.
  • March 2025: Geographic expansion continued with initiatives to widen operations in Saudi Arabia and strengthen its footprint in Egypt.

Company Information

AttributeInformation
Founding Date2021
HeadquartersGiza, Egypt
FoundersNour Taher, Omar Mansour
RevenueNot publicly disclosed
ProfitsNot publicly disclosed
Key InvestorsProsus Ventures, 500 Global, Wa’ed Ventures, Hala Ventures, Idrisi Ventures, HearstLab
IndustryArtificial Intelligence, Speech Intelligence
Number of Employees73 (as of 2025)

Early History

Intella was established in 2021 by Nour Taher and Omar Mansour as a response to the lack of sophisticated AI tools tailored to the Arabic language and its dialectal diversity. From its inception, the company aimed to fill this gap by developing a speech-to-text technology designed specifically for Arabic speakers. The founders' passion for AI and machine learning drove early success, which garnered initial seed funding from local and regional investors, including Wa'ed Ventures and HALA Ventures, within the first year.

Company Profile and Achievements

Intella's business model focuses on providing cloud-based, on-demand insights and analytics tailored to the Arabic language market, utilizing AI to deliver precise consumer insights. Key achievements include:

  • Development of a Proprietary Speech-to-Text Model: Achieving an accuracy rate of over 95.7% across more than 25 Arabic dialects.
  • Enterprise Solutions: Intella offers AI-powered tools for analytics and customer engagement, assisting enterprises across finance, telecommunication, and government sectors in unlocking data-driven insights to improve customer interactions.
  • Strategic Partnerships: Collaborations with major regional and global entities, such as Jumia, have facilitated integration within platforms that cater to substantial Arabic-speaking customer bases.
  • R&D Expansion: The company is continuously enhancing its AI models to provide multi-turn dialogue and contextual understanding, aiming to redefine customer engagement in Arabic-speaking regions.

Current Operations and Market Position

Intella operates at the forefront of Arabic AI model development, contributing significant innovations to a linguistically complex market. It has carved out a competitive advantage with its specialized focus on the Arabic language, which is often underserved by mainstream AI solutions. Intella's strategic initiatives involve expanding into new geographies within the MENA region and increasing the adoption of their speech intelligence tools among enterprises seeking efficient, locally-tailored solutions.

Conclusion

Intella has established itself as a leader in Arabic speech intelligence by leveraging innovative AI solutions to meet the unique linguistic challenges of the region. With continued investments and partnerships, the company's ambitions of expansion and technological advancement seem promising. Intella is poised to significantly influence the AI landscape in the Arabic-speaking world, helping transform enterprise communication and engagement strategies with localized AI solutions.

References

  1. Prosus Ventures Leads $12.5M Series A in Intella
  2. Intella Company Profile on PitchBook
  3. Intella Secures $12.5 Million Series A: ZAWYA
  4. Intella Partners with Jumia to Launch Ziila
  5. Funding Chronicles: Intella's MENA Expansion
  6. Tracxn: Company Overview
  7. Disrupt Africa: Intella Raises $12.5M for Arabic Speech