Issac John (Ivory): 10 Key Things You Must Know
Overview
Issac John, often referred to by the name "Ivory," is a notable figure in the entrepreneurial and marketing spheres in India. As of 2025, he is prominently known as the co-founder and CEO of Ivory, a pioneering age-tech startup focusing on cognitive health. Issac's journey in the business world is remarkable, with significant contributions to various sectors, including health tech, consumer retail, and media. His company's mission to innovate in the realm of brain health for aging populations is reflective of his commitment to social impact and entrepreneurial spirit. This article unravels ten intriguing facets about Issac John and his influential work.
1. Early Life and Education
- Issac John grew up in an environment conducive to critical thinking and innovation, attending Mar Ivanios College in Trivandrum for his undergraduate degree in Commerce, followed by an MBA from SPJIMR. His formative years laid the foundation for a diverse career path, equipping him with strategic insights that would later define his business ventures.
2. Career in Marketing and Media
- Before establishing Ivory, Issac John held prominent roles in leading firms such as HealthifyMe, Discovery APAC, and Puma India. He played a crucial role in transforming Puma from a lifestyle brand to a performance-oriented brand in India, and similarly, positioned HealthifyMe as a life-changing health service provider. His media experience also extends to being an author and public speaker.
3. Founding of Ivory
- In late 2022, Issac co-founded Ivory with Rahul Krishnan, aiming to address cognitive health in older adults. Ivory offers neuroscience-backed assessments and solutions for early detection of cognitive decline. This venture stemmed from personal experiences of dealing with neurodegenerative diseases in his family, motivating him to address gaps in brain health management.
4. Vision for Cognitive Health
- Ivory’s mission is to make brain health assessments as routine as physical health check-ups. Issac envisions a future where early detection reduces the healthcare burden and empowers individuals to proactively manage cognitive decline, ultimately enhancing the quality of life for the elderly.
5. Success on Shark Tank India
- The company's innovative approach caught the attention of investors and audiences alike, leading to a successful appearance on Shark Tank India. This platform not only provided significant visibility but also helped secure funding to expand Ivory's reach and strengthen its technological capabilities.
6. Contribution to Alzheimer's and Dementia Awareness
- Issac John's work through Ivory extends beyond business success; it is a mission-driven endeavor focused on raising awareness about Alzheimer's and dementia. The platform aims to educate and provide tools for early intervention, highlighting the societal impact of cognitive health.
7. Achievements and Recognition
- Issac has been recognized as a top marketer in India, receiving accolades for digital executions and innovative marketing concepts. His strategic leadership in different industries has earned him a reputation for driving growth and transformation.
8. Challenges and Future Prospects
- Despite the challenges in establishing a niche market in cognitive health, Ivory has gained traction with strategic partnerships and innovative content offerings. The startup is set to expand its geographical footprint while investing in AI capabilities to enhance cognitive assessments and interventions.
9. Personal Life and Interests
- Outside of his professional life, Issac is passionate about storytelling through book writing and often shares personal experiences and insights through public talks and social media. His personal anecdotes and reflections on life are cherished by his audience, providing a relatable dimension to his public persona.
10. Social Impact and Community Engagement
- Ivory, under Issac’s leadership, actively engages with the community to elevate the conversation around mental health and aging. The company is committed to integrating cutting-edge technology with compassionate care to foster an environment of support and inclusion for the elderly.
Conclusion
Issac John’s journey from a marketer to an influential entrepreneur reflects a deep commitment to innovation and social impact. His work with Ivory is a testament to the potential of technology to transform lives, particularly in the realm of cognitive health. As Ivory continues to grow, it promises to redefine brain wellness in India and beyond, fostering a more informed and health-conscious society.