IUNU
Overview
IUNU is an innovative agtech company specializing in AI and computer vision to transform greenhouse agriculture. Founded in 2013 and based in Seattle, the company aims to optimize plant production using its LUNA platform. The firm was co-founded by CEO Adam Greenberg, who has a background in finance and entrepreneurship. To date, IUNU has raised over $65 million in funding, with significant investments from S2G Investments and others to enhance its technological infrastructure and market reach.
Recent Developments
- April 15, 2025: IUNU raised $20 million in a Series B extension from S2G Investments, Farm Credit Canada, and Lewis & Clark Partners. This capital will support expansion into North American and European markets, focusing on the LUNA platform to optimize greenhouse production.
- 2024: IUNU continued enhancing its LUNA platform, which uses AI to deliver precision yield forecasting, optimize resource management, and perform automated labor analysis. Adoption expanded to over 100 facilities across 18 countries.
- May 2023: IUNU acquired Artemis, a leading cultivation management platform, enhancing its offerings in controlled environment agriculture (CEA).
- September 2022: The company reported a surge in its customer base by 330% within its vine-crop segment, showcasing strong market traction.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2013 |
| Headquarters | Seattle, Washington, USA |
| Founders | Adam Greenberg, Kyle Rooney |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | S2G Investments, Farm Credit Canada, Lewis & Clark Partners |
| Industry | Agtech, Controlled Environment Agriculture (CEA) |
| Number of Employees | Approx. 51 |
Early History
IUNU was founded in 2013, born out of a passion for leveraging AI technology in agriculture. Co-founder Adam Greenberg, whose father was a botanist, combined his knowledge of finance with his interest in clean technology. The company launched its first product, the LUNA platform, which uses real-time data and computer vision to monitor and optimize plant growth. Initially focused on improving efficiency in greenhouse operations, IUNU quickly gained traction, leading to its software being utilized in several facilities across North America.
Company Profile and Achievements
IUNU leverages its LUNA platform, a cutting-edge tool utilizing AI and computer vision to automate and optimize plant growth in greenhouses. The platform assists growers by offering insights on precision yield forecasting, labor management, and dynamic crop steering:
- 2016: Launched the LUNA platform, revolutionizing greenhouse agriculture by providing data-driven insights.
- 2020: Announced Series A funding round of $7 million to scale its technology; saw 12x growth in ARR.
- 2021: Acquired CropWalk, enhancing its pest management capabilities; welcomed Artemis, strengthening its market position.
- 2025: Raised $20 million to further develop the LUNA platform and expand geographically.
Current Operations and Market Position
Today, IUNU operates in more than 100 facilities across 18 countries, serving leafy greens and vine crops. The LUNA platform integrates smoothly with existing control systems, providing a comprehensive digital assistant experience. IUNU distinguishes itself by using robust AI systems that improve resource management, reduce costs, and increase crop yields, positioning itself as a leader in controlled environment agriculture. The company focuses on scaling operations with a data-driven approach tailored to the needs of the market.
Conclusion
IUNU stands at the forefront of technological innovation in agriculture, driving efficiency and sustainability in greenhouse operations. By leveraging AI and computer vision, IUNU empowers growers to achieve unparalleled productivity and scalability. With continued expansion and development, IUNU is poised to further influence the agtech industry, paving the way for a more sustainable food production system globally.