Ivory
Overview
Ivory is a brain health-focused startup specializing in the early detection of cognitive decline and provision of personalized brain health solutions. Founded in October 2022 by Issac John and Rahul Krishnan, Ivory is based in Mumbai, India. The company has raised over USD 1.5 million in funding through multiple rounds, which have been co-led by IIM-A Ventures and Capital-A, among others. Ivory is dedicated to proactive brain health management and partners with numerous large brands.
Recent Developments
- April 2025: Ivory raised USD 1 million in a funding round co-led by IIM-A Ventures and Capital-A, supported by 1Crowd and angel investors such as Dr. Sanjay Arora. The capital will be used to continue developing its cognitive assessment technology and to expand its distribution across India. The company aims to enhance its AI capabilities and invest in India-specific research to redefine brain wellness.
- February 2024: Prior to the 2025 round, Ivory secured a USD 500K investment led by Capital A. This investment focused on scaling Ivory’s reach and enhancing its technological platform for cognitive health assessments.
- Ivory has partnered with brands like Ather Energy, WeWork, and PUMA to enhance its market presence and has engaged audiences through appearances on platforms like Shark Tank India.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | October 2022 |
| Headquarters | Mumbai, India |
| Founders | Issac John (CEO), Rahul Krishnan (CPO) |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | IIM-A Ventures, Capital-A, 1Crowd |
| Industry | Brain Health, HealthTech |
| Number of Employees | Approximately 10 |
Early History
Ivory was established as a response to the increasing need for proactive brain health solutions. Its founders, Issac John and Rahul Krishnan, focused on leveraging neuroscience-backed assessments to offer solutions for early detection of neurodegenerative risks. Initially, the company faced challenges in gaining visibility but overcame these by launching India's first Brain Health Report and participating in popular television platforms like Shark Tank India.
Company Profile and Achievements
Ivory operates a mobile application that delivers FDA-registered cognitive assessments and personalized brain training programs. The startup integrates neuroscience, neuropsychology, and data science to provide a comprehensive platform for tracking and optimizing brain health.
- 2025: Released India's first comprehensive Brain Health Report, providing insights into cognitive health trends.
- Developed a suite of interactive games and assessments to aid in cognitive improvement and prevention, targeting urban populations with particular attention to elder individuals.
- Garnered investment from notable venture firms, building credibility within the significant HealthTech sector in India.
Current Operations and Market Position
Currently, Ivory focuses on scaling its operations in India while developing its AI capabilities to enhance cognitive health assessments. Its strategic partnerships with large companies help to expand its reach and impact within the health and wellness market segment. Ivory aims to fill the significant gap in accessible cognitive health tools in India and is prioritizing making its solutions as language- and culture-agnostic as possible.
Conclusion
Ivory is positioned as a frontrunner in the proactive brain health sector in India, with its innovative approach and robust partnerships setting a strong foundation for future growth. With the continued expansion of its technology and market reach, alongside strategic investor backing, Ivory is significant in shaping the landscape of brain health management, particularly in emerging markets like India. Its focus on early detection and improvement suggests a promising trajectory towards becoming a key player in the global health industry.