Jabbr.ai: 10 Key Things You Must Know

Overview

Jabbr.ai is a pioneering technology startup revolutionizing the landscape of combat sports through artificial intelligence. Founded in Copenhagen, Denmark, in 2022, Jabbr.ai developed DeepStrike, the world’s first computer vision AI dedicated specifically to combat sports such as boxing and mixed martial arts. By leveraging real-time analytics, automated fight scoring, and enhanced broadcasting tools, Jabbr.ai aims to bring unprecedented transparency, fairness, and immersion to a sport long reliant on subjective human judging and outdated technologies. This innovative AI platform not only captures every punch and movement but also produces professional-grade highlights and statistics instantly, transforming how fighters, coaches, and fans experience combat sports worldwide.

1. The Genesis and Mission of Jabbr.ai

Founded by a team of AI engineers and professional fighters, Jabbr.ai was established to address the lack of objective data and advanced technology in combat sports. The startup’s mission is to modernize the industry by providing automated, transparent judging and detailed fight analytics. Instead of relying on human judges who may be prone to bias or error, Jabbr.ai’s DeepStrike AI uses computer vision to track every strike, block, and motion in real time, making combat sports fairer and more accountable globally. This mission has quickly garnered attention and substantial investment from prominent technology and sports figures.

2. DeepStrike AI: The Heart of Jabbr.ai

DeepStrike is the proprietary AI engine developed by Jabbr.ai to analyze combat sports footage with remarkable precision. It combines computer vision and machine learning to recognize and log punches thrown and landed, assess impact, and track fighter movements. This data powers live scoring, automated highlight reels, and performance analytics. Unlike traditional manual methods, DeepStrike operates instantly without human intervention, enabling gyms, arenas, and broadcasters to showcase fights with detailed, objective statistics. This innovative technology marks a new era in scoring and analyzing fights.

3. Automating Fight Analysis and Broadcasting

Jabbr.ai’s platform goes beyond just analytics by integrating all-in-one streaming and video production capabilities. Its plug-and-play AI camera system allows gyms and fight venues to capture and live-stream fights with real-time overlays of scores, stats, and highlights, effectively acting as an automated broadcast crew. This integration drastically reduces production costs—by up to 100 times—and democratizes access to professional-quality fight coverage for local events and amateurs, previously impossible without big budgets or TV contracts.

4. Raising $5 Million to Scale Innovation

In October 2025, Jabbr.ai completed a significant $5 million seed funding round led by Buckley Ventures and supported by notable investors such as Alexis Ohanian’s Seven Seven Six, Lyft co-founder John Zimmer, and Olympic boxing champion Andre Ward. This capital injection is aimed at scaling the company’s technology globally and further developing features that enhance transparency and fairness. The funding underscores the growing interest in AI-powered sports analytics and cements Jabbr.ai's position as a leader in combat sports technology.

5. Impact on Fight Judging and Controversies

Jabbr.ai’s AI has already influenced public discourse on judging fairness. For instance, after a controversial 2025 match between Crawford and Canelo, Jabbr’s DeepStrike analysis suggested discrepancies in official punch counts, underlining biases in manual judging and broadcast stats. By making factual fight data publicly accessible, Jabbr.ai promotes accountability, potentially revolutionizing how fight results are challenged and verified, reducing disputes and increasing fans’ trust in outcomes.

6. Global Presence and Team Dynamics

Jabbr.ai operates across multiple locations, including offices in Copenhagen, Shenzhen, and Los Angeles. Their team comprises AI researchers, software engineers, and combat sports professionals working collaboratively around the clock. The Shenzhen office notably includes a retrofitted gym and server racks for heavy AI computation, providing a unique environment where fighters and PhD-level tech experts merge expertise to perfect and test DeepStrike’s accuracy and reliability.

7. Industry Recognition and Media Adoption

Since its public debut at a 2024 broadcast of the Fury vs. Usyk fight on TNT Sports, Jabbr.ai’s technology has gained substantial traction. It is now featured on major sports platforms such as DAZN and TNT Sports, marking the first time AI-driven live stats and highlights have been integrated into high-profile combat events. The company’s work has earned accolades as one of the most promising Danish startups, with growing adoption signifying a broader acceptance of AI within the sports world.

8. Enhancing Training and Coaching with Data

Apart from scoring professional bouts, Jabbr.ai’s platform provides valuable training insights to fighters and coaches. By automatically generating detailed analytics on strike accuracy, defensive moves, and fight pacing, DeepStrike empowers trainers with actionable data to refine tactics and improve performance. This use of AI as a coaching assistant elevates athletes’ preparation methods and changes how fighters approach sparring and competition.

9. The Future of AI in Combat Sports

Jabbr.ai envisions a future where AI not only democratizes access to fight analytics but fundamentally reshapes combat sports into a global ecosystem powered by data transparency, fairness, and immersive media. Upcoming developments include enhanced AI-assisted live judging, integration with betting platforms through accurate data feeds, and expanding the technology to other combat disciplines. Their vision is backed by aggressive R&D and strong investor belief, positioning Jabbr.ai as a transformative force in the next decade of sports technology.

10. Addressing Challenges and Ethical Considerations

While pioneering AI in combat sports offers immense benefits, Jabbr.ai also navigates challenges such as perfecting AI accuracy under complex fight dynamics, ensuring data privacy, and managing potential resistance from traditional stakeholders fearing disruption. The company actively collaborates with regulatory bodies, fighters, and broadcasters to balance innovation with fairness and ethics, aiming to complement rather than replace human judgment, thus maintaining trust and acceptance within the sport.

Conclusion

Jabbr.ai stands at the forefront of a technological revolution in combat sports, merging artificial intelligence with the intense, dynamic world of boxing and MMA. By delivering unparalleled accuracy in real-time analytics, automated broadcasting, and transparent judging, it addresses long-standing issues of bias and subjectivity while empowering fighters, coaches, and fans. With deep pockets from investors and growing media integration, Jabbr.ai not only reinvents how fights are analyzed but also redefines the future of the sport itself. As AI increasingly shapes the future, Jabbr.ai raises vital questions about human-AI collaboration and the evolving nature of competition in the digital age.