Jamshidjon Khakimjonov is a prominent Uzbek entrepreneur best known as the co-founder of TASS Vision, a cutting-edge technology startup specializing in AI-powered in-store analytics. Based primarily in the United States, Khakimjonov has played a key role in advancing retail technology through artificial intelligence and computer vision to transform traditional brick-and-mortar shopping experiences. Since founding TASS Vision in 2019, he has helped spearhead innovations that bring privacy-focused, real-time customer behavior insights to physical retail stores across multiple countries. This article uncovers the journey of Jamshidjon Khakimjonov, the technology behind TASS Vision, and the impact of their work on the global retail sector.
Jamshidjon Khakimjonov co-founded TASS Vision in 2019 along with Shakhzod Umirzakov. His entrepreneurial journey is centered on leveraging artificial intelligence (AI) to bridge the gap between online analytical tools and offline retail performance. Together, they launched TASS Vision in Dover, United States, to develop a SaaS-based platform that uses AI-powered cameras and edge computing to track and analyze customer behavior inside physical stores. Khakimjonov’s leadership and vision have been integral to the startup’s growth and technology adoption worldwide.
TASS Vision provides AI-driven video analytics solutions using edge AI cameras, which process images locally on the device without sending data to the cloud. This approach ensures customer privacy and data security while delivering detailed insights into shopper behavior. The technology focuses on areas such as sales conversion analytics, marketing campaign effectiveness, intelligent shelf management, and store layout optimization by generating heatmaps. This innovation sets TASS Vision apart in the retail tech industry as it merges privacy with actionable intelligence.
A core differentiator for Jamshidjon Khakimjonov’s TASS Vision is the emphasis on privacy. Unlike many competitors who rely on cloud-based data processing, TASS Vision’s edge AI technology handles all video processing internally. This design respects data protection regulations and addresses growing concerns among retailers and customers about privacy breaches. This strategy has gained traction particularly in regions with strict privacy laws and has become a major selling point in the company’s rapid expansion.
Under Khakimjonov’s co-leadership, TASS Vision has successfully secured significant investment rounds, including a notable €1.3 million funding round led by Purple Ventures in 2025. This financial backing facilitated expansion into the Middle East, North Africa, Central Eurasia, and other key international markets. The startup currently serves over 100 brands across electronics, fashion, FMCG, and pharmaceutical sectors, expanding its reach to more than 2,000 retail stores in 10 countries.
TASS Vision’s tools have helped retailers optimize store operations, increase sales conversion rates, and enhance in-store marketing effectiveness. The AI analytics provide granular data on customer traffic patterns, dwell times, product engagement, and shelf compliance, which retailers use to boost revenue and improve customer experience. Jamshidjon Khakimjonov’s work directly contributes to what some experts describe as the “digital transformation of physical retail,” blending traditional shopping with modern data insights.
The startup under Khakimjonov’s direction has experienced an extraordinary growth rate—reportedly 500% year-over-year for two consecutive years by 2025. This growth is driven by high customer satisfaction and a referral-based client acquisition model. TASS Vision’s pioneering integration of hardware and software in retail analytics has attracted attention from investors and technology innovators, establishing Khakimjonov as a rising figure in the AI retail technology space.
Jamshidjon Khakimjonov and his team are focused on developing next-generation proprietary AI cameras that are expected to be significantly faster, more energy-efficient, and easier to deploy globally. These advancements aim to simplify installation processes and broaden the accessibility of TASS Vision’s products. The company’s roadmap includes continuous innovation in AI algorithms and expansion into new retail verticals and geographical markets, cementing its position as a leader in privacy-first in-store analytics.
Kakimjonov’s vision includes creating a new data standard for offline retail comparable to Google Analytics for websites. By providing physical stores with digital insights traditionally available only online, TASS Vision helps retailers compete more effectively in the modern economy. This integration of offline and online analytics represents a paradigm shift in retail management and customer engagement.
Despite successes, Khakimjonov faces challenges common in AI retail ventures, such as the complexity of hardware deployment, integration with existing retail systems, and convincing traditional retailers to adopt data-driven strategies. Additionally, maintaining privacy while delivering detailed analytics requires continuous innovation and adaptation to evolving regulations and customer expectations.
Beyond technology, Jamshidjon Khakimjonov advocates for transforming the retail industry through data and AI, envisioning a future where physical stores offer checkout-free, seamlessly personalized experiences. His work aligns with global trends emphasizing digital transformation, privacy, and sustainable retail growth. As TASS Vision scales, Khakimjonov’s influence extends beyond Uzbekistan and the US, impacting how retailers worldwide rethink customer experience and store efficiency.
Jamshidjon Khakimjonov stands out as an innovative entrepreneur at the forefront of retail technology, leveraging AI and edge computing to revolutionize physical store analytics. By co-founding TASS Vision, he has contributed to a more privacy-conscious, data-driven retail industry that empowers businesses to optimize operations and enhance customer engagement. As the company expands its technology and market reach, Khakimjonov’s vision continues to redefine the future of retail commerce. His journey raises intriguing questions about the evolving role of AI in everyday shopping experiences and the balance between innovation and privacy.