Jeffry van Ede (Rivr)
Overview
Jeffry van Ede is a renowned entrepreneur and executive in the technology and advertising industries, primarily known for his influential role as a Co-Founder and CEO of Rivr, a cloud-based supply-side platform, and Simplaex, a company dedicated to innovative digital advertising solutions. Based in Berlin, Germany, van Ede has significant experience in strategic development and management, contributing to notable advancements in AI integration within programmatic advertising. His expertise lies in business strategy, new business development, and consumer electronics, making him a significant figure in the tech community.
Recent Developments
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2025: Rivr, co-founded by Jeffry van Ede, continues to position itself as a leader in AI-powered solutions for the programmatic advertising landscape. The company focuses on optimizing exchange dynamics and increasing performance by leveraging AI to manage and analyze bidding requests. It is noteworthy that Rivr ranks 20th among 108 competitors in the field.
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2023: Jeffry van Ede emphasized Rivr's role in addressing programmatic fragmentation without adding extra layers to the tech stack. His leadership in Simplaex also aims to transform digital marketing by shedding light on black box advertising dynamics.
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2022: Rivr Technologies GmbH, registered in Berlin under van Ede's name, continued its mission to offer innovative programmatic solutions.
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2018: Rivr rolled out its beta phase, focusing on using AI to process bid streams and classify audiences, providing a distinct advantage for publishers and advertisers.
Jeffry van Ede's efforts with Simplaex and Rivr exemplify his commitment to solving complex problems within the digital advertising sphere by using AI-powered technologies.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Jeffry Michael van Ede |
| Born | Date not publicly available |
| Nationality | Dutch |
| Occupation | Entrepreneur, CEO |
| Known For | Co-Founder & CEO of Rivr, Simplaex |
| Net Worth | Not publicly disclosed |
| Education | Completed high school |
| Languages | English, German, Dutch |
Early Life and Education
Jeffry van Ede was born and raised in the Netherlands. Details about his early formative years remain relatively private, but it is known that he completed his high school education before embarking on a career in technology and business. His entrepreneurial journey was shaped by an inherent passion for innovation and business strategy, which was evident from an early age. This foundational interest in business and technology led him to take on multiple roles in various sectors, honing skills that would later contribute to his successful enterprises like Simplaex and Rivr.
Career and Notable Achievements
Jeffry van Ede's career trajectory is marked by a series of strategic roles and entrepreneurial ventures:
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Co-Founder & CEO of Rivr (2015 - Present): Van Ede led Rivr to become a leader in AI solutions, focusing on programmatic advertising and enhancing bidding dynamics in the advertising ecosystem.
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Co-Founder & CEO of Simplaex (2015 - Present): Under his leadership, Simplaex leveraged AI to develop digital advertising solutions aimed at optimizing performance and transparency.
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Strategic Consultant at Backpack Consulting GmbH (2011 - 2015): Van Ede provided critical consultancy to startups and businesses undergoing transitions.
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Sony Electronics: Held multiple high-level roles, including CEO and Vice President, where he managed global financial operations and strategic initiatives.
Jeffry van Ede's professional journey is characterized by innovative leadership and strategic foresight, significantly impacting the sectors he ventured into.
Current Work and Impact
As of 2025, Jeffry van Ede continues to lead Rivr and Simplaex with a vision to reshape the digital advertising landscape. His focus on AI-driven solutions has enabled these companies to stand as innovative leaders within the tech industry. Van Ede's impact extends beyond business success, as he emphasizes sustainable practice and strategic development across sectors.
Conclusion
Jeffry van Ede's influence as a visionary leader and successful entrepreneur in the tech and advertising industries cannot be understated. His ongoing work with Rivr and Simplaex continues to push the boundaries of digital advertising, integrating AI technologies to foster innovation and efficiency. As he advances in his career, van Ede's legacy is poised for long-lasting impact, potentially influencing future technological advancements and market dynamics.