Journalist Dave Bondy Endorses X Articles for 'Great Reach' Among Creators

Independent journalist Dave Bondy recently took to X, formerly Twitter, to advocate for the platform's "Articles" feature, urging fellow journalists and creators to utilize it for its significant audience reach. Bondy, known for his independent reporting, specifically tagged @X and @elonmusk in his post, highlighting his positive experience with the long-form content option.

"If you are a journalist or creator. Use X articles. They get great reach," Dave Bondy stated in his tweet.

The "Articles" feature, launched by X around March 2024, allows Premium+ subscribers and Verified Organizations to publish extensive written content directly on the platform. This feature supports rich text formatting, embedded images, videos, GIFs, and links, offering a robust blogging-like experience within the X ecosystem. Articles are displayed on a dedicated tab on user profiles and are integrated into followers' timelines, distinguishable by a unique icon.

X owner Elon Musk has consistently expressed a vision for the platform to evolve into an "everything app," with long-form content playing a crucial role in this transformation. The introduction of Articles aims to encourage creators and publishers to host their content directly on X, rather than linking out, as Musk believes external links reduce time spent on the platform. This strategy seeks to challenge traditional media outlets and establish X as a primary source of information.

Dave Bondy, with over 25 years of experience in journalism, transitioned from mainstream media to independent reporting, focusing on "uncovering unheard truths" and "inspiring positive change." His endorsement carries weight within the creator community, given his significant following and his commitment to direct, unbiased communication. His recommendation suggests that X Articles are proving effective for independent content dissemination.

However, the actual reach and effectiveness of X Articles have been a subject of debate among some users and analysts. While Bondy touts "great reach," some reports suggest that articles posted directly on X might achieve only a fraction of the audience engagement compared to other long-form posts. This discrepancy indicates that while the feature offers advanced publishing capabilities, its algorithmic prioritization and user adoption are still evolving.

As X continues to refine its offerings and attract creators, the performance of features like Articles will be critical to its long-term strategy. The platform aims to provide various incentives for content creators, though the full impact of these efforts on broad user engagement and monetization remains to be seen.