Jumbotail

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Overview

Jumbotail is a pioneering Indian B2B marketplace and New Retail platform focusing on food and grocery, established in 2015 by co-founders Ashish Jhina and S. Karthik Venkateswaran. Headquartered in Bangalore, Jumbotail has developed a comprehensive ecosystem including an online marketplace, supply chain & logistics, fintech solutions, and a New Retail platform. As of recent funding rounds, Jumbotail has raised a notable $263 million with significant contributions from leading investors like SC Ventures and Invus.

Recent Developments

Jumbotail has seen several pivotal developments since 2024:

  • June 2025: Jumbotail concluded a $120 million Series D funding round led by SC Ventures, valuing the company over $1 billion, officially making it a unicorn. This development was accompanied by the strategic acquisition of Solv India, enhancing its B2B e-commerce presence. The funds will bolster their AI infrastructure and expand their workforce.
  • March 2025: Jumbotail’s acquisition of Solv India, previously incubated by SC Ventures, was finalized. The merger aims to combine capabilities for broader market impact, particularly aiding the extensive network of kirana stores across 400+ cities in India.
  • 2023 Achievements: Jumbotail's gross merchandise value doubled in FY23, reaching ₹2,262 crore, marking a significant revenue increase. Despite losses, key segments achieved profitability.
  • March 2024: An $18.2 million funding round led by Artal Asia was completed, reinforcing their financial base ahead of the larger Series D round.
  • Jumbotail continues expanding its digital footprint, now serving over 500,000 kirana and MSME outlets, showing expansive growth in both reach and functionality across various sectors, including apparel and electronics.

Company Information

AttributeInformation
Founding DateNovember 2015
HeadquartersBangalore, Karnataka, India
FoundersAshish Jhina, S. Karthik Venkateswaran
Revenue₹819 crore FY23
ProfitsLoss of ₹264 crore FY23
Key InvestorsSC Ventures, Invus, Artal Asia
IndustryB2B Marketplace, Logistics, Fintech
Number of Employees428 (as of February 2025)

Early History

Founded in 2015 by Ashish Jhina, a third-generation apple farmer, and S. Karthik Venkateswaran, a former Indian Army officer, Jumbotail emerged from a strongly rooted passion for transforming India’s food and grocery distribution sector. Initially focused on solving inefficiencies in the kirana (mom-and-pop store) supply chain, the founders leveraged their diverse professional experiences from Stanford and leading industry roles (like Flipkart and BCG) to create this robust B2B marketplace. In its formative years, Jumbotail aimed at tackling the unorganized retail ecosystem by directly connecting thousands of kirana stores with brands and manufacturers, thus simplifying procurement and logistics significantly.

Company Profile and Achievements

Jumbotail has developed a fourfold business model: a B2B marketplace, advanced supply chain logistics, a fintech platform for SME lending, and a novel retail branding operation known as J24. Over the years, they've achieved remarkable milestones:

  • Launched a fintech service for kirana credit solutions, simplifying capital access.
  • Developed proprietary technologies underpinning efficient logistics and customer management, thus cutting operational costs.
  • Achieved significant GMV growth and expanded their retail influence through strategic investments in AI and market analytics.
  • Key product rollouts like the J24 store modernization program successfully transformed over 200,000 kiranas into modern, branded retail outlets.
  • Jumbotail’s initiative in merging Solv India effectively diversified product categories, enhancing its service offerings beyond traditional food and grocery.

Current Operations and Market Position

Currently, Jumbotail is a major player in India's dynamic B2B e-commerce ecosystem, managing a sophisticated digital and logistical operation spread across the nation’s retail landscape. They compete with notable entities like Udaan and Ninjacart, maintaining a competitive edge through their streamlined supply chain integration and deep market penetration. The recent funding rounds and strategic acquisitions have fortified their position as a market leader, expanding their geographic and functional reach. Jumbotail is progressively aligning with emerging technology trends to deliver scalable solutions, aiming for profitability while broadening their influence in diverse product categories such as electronics and apparel.

Conclusion

Jumbotail's transformative role in India’s retail sector is evident through its massive expansion and strategic innovations. By leveraging technology to streamline food and grocery logistics, the company has addressed core challenges faced by kirana stores, creating an ecosystem of efficiency and growth. As the company moves forward with continued investments in AI and strategic acquisitions, Jumbotail is well-positioned to maintain its leadership and redefine B2B commerce, paving the way towards a more digitized, inclusive retail economy. Their focus on broader product categories and geographical expansion signifies an impactful future trajectory aimed at maximizing retail efficiency and market inclusion.

References

  1. Entrackr
  2. ET Retail
  3. Business Standard
  4. Inc42
  5. SC Ventures
  6. Official Company Website
  7. Devdiscourse
  8. CB Insights
  9. Economic Times
  10. PitchBook