Kamereo

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Overview

Kamereo is a Vietnamese B2B e-commerce platform that revolutionizes food sourcing by connecting restaurants, cafes, and wholesalers directly with suppliers. Founded in 2018 by Taku Tanaka, a former Chief Operating Officer at Pizza 4P's, Kamereo is headquartered in Ho Chi Minh City. Since its inception, the company has raised over $15 million through various funding rounds. Kamereo's innovative platform aims to streamline procurement processes in Vietnam, offering a wide range of products and services to its diverse clientele.

Recent Developments

  • December 2024: Kamereo secured a $7.8 million Series B funding round to accelerate growth and expansion across Vietnam. The round was led by prominent investors, including Sumitomo Corporation, Inspire, and SMBC Venture Capital. This funding increased Kamereo's total raised capital to over $15 million.
  • November 2024: The company successfully expanded its operations to Hanoi, enhancing its logistics framework with a daily refrigerated transportation system linking northern and southern Vietnam. This expansion marks a key step towards covering all major regions in Vietnam.
  • July 2024: Kamereo enhanced its marketplace model, leveraging a strong last-mile delivery network and temperature-controlled warehousing, enabling suppliers to tap into the HORECA sector without upfront costs.
  • April 2024: Kamereo raised $2.1 million in a Pre-Series B funding round, backed by Reazon Holdings and Quest Ventures. The company emphasized strengthening its private label and diversifying product offerings as part of its strategic goals.
  • December 2023: In response to rising demand, Kamereo introduced advanced features and services, including marketplace functions and partnerships with international and local suppliers.

Company Information

AttributeInformation
Founding Date2018
HeadquartersHo Chi Minh City, Vietnam
FounderTaku Tanaka
RevenueNot publicly disclosed
ProfitsNot publicly disclosed
Key InvestorsSumitomo Corporation, Inspire, SMBC Venture Capital, Mitsubishi UFJ Capital
IndustryB2B E-commerce, Food and Beverage
Number of EmployeesApproximately 63 (as of 2024)

Early History

Founded in 2018, Kamereo was born out of Taku Tanaka's vision to transform the food supply chain in Vietnam using technology. After his tenure at Pizza 4P's, Tanaka leveraged his industry insights and set out to develop a platform that simplifies procurement processes for food businesses. Kamereo initially targeted small and medium-sized enterprises that relied heavily on traditional markets for sourcing. With a $500,000 seed investment from Genesia Ventures and others in its early days, the company laid the groundwork for its innovative marketplace platform. By addressing inefficiencies in the supply chain, Kamereo began establishing a stronger foothold in Vietnam’s rapidly growing food service industry.

Company Profile and Achievements

Kamereo operates as a B2B food supply platform that connects suppliers directly with culinary businesses in Vietnam. The company provides a comprehensive marketplace, enabling easy access to a vast array of products like vegetables, meat, and beverages. Some of its major achievements include:

  • Funding Milestones: Kamereo has raised a total of over $15 million. This progress has been pivotal in expanding the company's operational capabilities and technology infrastructure.
  • Strategic Partnerships: Collaborated with Gyomu Japan to offer 450 of its products in Vietnam, enhancing the diversity of available goods.
  • Technological Advancements: Implemented a three-zone temperature warehousing system and a robust last-mile delivery network to maintain product quality.
  • Marketplace Expansion: By leveraging its B2B platform, suppliers gained wider access to the HORECA sector without needing individual investments in logistics or infrastructure.

Current Operations and Market Position

As of now, Kamereo stands as a leading B2B food supply chain platform in Vietnam, with operations primarily in Ho Chi Minh City and Hanoi. The company employs advanced supply chain logistics and a technology-driven marketplace model to cater to a broad clientele, including restaurants, cafes, and wholesale customers. Kamereo distinguishes itself with its emphasis on procurement efficiency and a vast range of product offerings. The firm continues to see strong growth in customer demand and has plans to further expand its network across other regions in Vietnam.

Kamereo Là Công Ty Gì

Kamereo là một nền tảng thương mại điện tử B2B đầu tiên tại Việt Nam ứng dụng công nghệ trong việc tối ưu hoá quá trình cung ứng thực phẩm. Công ty này giúp kết nối các nhà hàng, siêu thị với nhà cung cấp, giúp quy trình mua bán diễn ra nhanh chóng và thuận tiện hơn.

Kamereo Company Taku Tanaka

Ngoài việc là người sáng lập Kamereo, Taku Tanaka còn là người định hình cho công ty với triết lý "Kaizen", chú trọng vào cải tiến liên tục trong mọi quy trình, thúc đẩy sự phát triển bền vững của công ty.

Conclusion

Kamereo has grown significantly since its founding, solidifying its position as a key player in Vietnam's food supply industry. With continuous innovations in logistics and technology, the company not only streamlines operations within its market but also sets the foundation to be a market leader in the B2B e-commerce sector. Looking forward, Kamereo's strategic expansions and investments in technology ensure its role as a pivotal entity in reshaping food procurement processes in Vietnam.

References

  1. Nikkei Asia
  2. E27
  3. DealStreetAsia
  4. The Investor
  5. VnExpress
  6. TechNode Global
  7. PitchBook
  8. Crunchbase
  9. Tracxn
  10. CB Insights