Kapiva
Overview
Kapiva is a modern Ayurvedic healthcare and nutrition brand founded in 2016 by Ameve Sharma and Shrey Badhani. The company is known for blending traditional Ayurveda with modern wellness trends, offering a variety of products that cater to health and wellness needs. Kapiva is based in Bengaluru, India, and has raised a notable amount of funding, with a recent Series D round securing $60 million, led by 360 ONE Asset and Vertex Growth. The brand is recognized for its innovative approach to Ayurvedic products, making holistic wellness accessible to contemporary consumers.
Recent Developments
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September 2025: Kapiva secured $60 million in a Series D funding round led by 360 ONE Asset and Vertex Growth. The round included a mix of primary and secondary transactions, with $28 million being primary capital. The funds are earmarked for expanding research and development, strengthening manufacturing, brand investments, and developing a health-tech platform for personalized care.
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Fiscal Year 2025: The company has achieved an annual revenue run rate of ₹550 crore, demonstrating strong year-on-year growth of over 80% for the past three years.
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Expansion: Kapiva has been focusing on international expansion, planning to utilize the new funding to enter markets in the U.S., the Middle East, and Europe. The company operates around 40,000 retail outlets across India and aims to broaden its international footprint.
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Product Development: The brand continues to develop and introduce new products, integrating modern technology with Ayurvedic principles. This includes a focus on diabetes supplements, which are among their bestsellers in India.
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Strategic Initiatives: As part of its strategic planning, Kapiva appointed Dr. Govindarajan Raghavan as Chief Innovation Officer to lead their R&D efforts. The company is also looking towards a potential Initial Public Offering (IPO) in the next 2-3 years.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2016 |
| Headquarters | Bengaluru, India |
| Founders | Ameve Sharma, Shrey Badhani |
| Revenue | ₹550 crore annual run rate (2025) |
| Profits | Currently EBITDA negative |
| Key Investors | 360 ONE Asset, Vertex Growth |
| Industry | Ayurvedic Healthcare and Nutrition |
| Number of Employees | Approx. 492 (July 2025) |
Early History
Kapiva was established in 2016 by Ameve Sharma, a member of the Baidyanath Group, and Shrey Badhani, whose background as a former consultant at Bain & Company added strategic depth to the company. Their vision was to make Ayurveda the preferred choice for holistic wellness by integrating modern science with traditional formulations. Initially, Kapiva started selling its products online and through direct-to-consumer methodologies, which positioned the brand uniquely in the growing market for health and wellness products in India.
Company Profile and Achievements
Kapiva operates on a direct-to-consumer business model, offering an array of Ayurvedic products aimed at health and nutrition improvements. The company has rapidly expanded its product lines, which include categories such as diabetes care, sports nutrition, liver care, and general wellness.
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Product Innovation: By fusing Ayurvedic principles with modern nutritional science, Kapiva has created a niche for itself in the competitive market.
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Network Expansion: The brand has successfully expanded to over 40,000 retail outlets across India and is set to continue its expansion internationally.
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Funding Milestones: Kapiva has raised significant capital in multiple rounds, with a cumulative funding amount reaching ₹900 crores.
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Growth Trajectory: Kapiva has reported over 80% annual growth consistently for the past three years, indicating robust market adoption.
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Recognition: The company is recognized for its innovative approach in the Ayurvedic sector and has been featured in various business and industry publications.
Current Operations and Market Position
Kapiva is currently positioned as one of the leading Ayurvedic health and nutrition brands in India. The company’s diverse product portfolio has allowed it to capture substantial market share within its segment. Its strategic focus on expanding its product availability through e-commerce and retail channels has strengthened its market presence.
The global reach of Kapiva, bolstered by its recent funding, positions it well to become a key player in the international Ayurveda and wellness markets. Its commitment to R&D is expected to bolster its product innovation pipeline, making its offerings more competitive on a global scale.
Conclusion
Kapiva has solidified its position as a prominent player in the Ayurvedic wellness industry through innovation and strategic expansion. With its strong growth record and continuous innovation, Kapiva is on a promising trajectory to enhance its market presence internationally. The company's future focus on integrating technology with traditional Ayurveda could create new synergies in personalized health care, potentially revolutionizing modern wellness solutions and maintaining its competitive edge in the market for years to come.