Karishma Kewalramani (FAE Beauty)

Overview

Karishma Kewalramani is an influential Indian entrepreneur and the founder of FAE Beauty, a pioneering brand in the Indian beauty industry. Established in 2018, FAE Beauty stands for "Free and Equal," emphasizing inclusivity and diversity in its products. Karishma's vision was to create cosmetics that celebrate all skin tones, particularly focusing on Indian aesthetics. As a former management consultant turned beauty industry leader, she has leveraged her business acumen and passion for beauty to build a brand that challenges conventional beauty standards, offering vegan, cruelty-free, and innovative products designed for diverse Indian skin tones.

Recent Developments

In recent years, Karishma Kewalramani and her brand FAE Beauty have been pivotal in reshaping the beauty landscape in India. Some notable developments include:

2025: FAE Beauty featured prominently in the Indian version of Shark Tank. Karishma pitched for ₹1 crore for 1% equity, emphasizing her commitment to inclusivity. She secured ₹1 crore for 1.5% equity, reflecting investors' confidence in her vision.
2024: The brand's sales trajectory grew significantly, projecting earnings of ₹22 crores, marking a remarkable recovery from earlier financial setbacks. The growth is attributed to the brand's emphasis on authenticity and a "slow beauty" approach, focusing on quality over quantity.
Expansion Plans: Karishma announced plans to expand FAE Beauty's product range to include more diverse and inclusive products, reinforcing their commitment to cater to all skin tones.
Public Engagement: The brand has maintained a robust connection with consumers through its authentic marketing strategy, including unedited imagery and an unwavering stance against unrealistic beauty standards.

Personal Information

Attribute	Information
Full Name	Karishma Kewalramani Dayal
Born	Mumbai, India
Nationality	Indian
Occupation	Entrepreneur, Founder of FAE Beauty
Known For	FAE Beauty, Inclusive and diverse beauty products
Education	University of California, Berkeley
Notable Achievements	Founded FAE Beauty, Pitch on Shark Tank India

Early Life and Education

Karishma Kewalramani was born in Mumbai, India, where she nurtured an early interest in cosmetics. Her passion for makeup was evident from a young age, as her family humorously noted her affinity for beauty products. Excelling academically, she pursued higher education in San Francisco, where she obtained a diploma in management consulting. During her time abroad, she rekindled her love for beauty while working closely with various beauty brands. This international experience was pivotal, shaping her understanding of the industry and driving her towards entrepreneurship.

Career and Notable Achievements

Karishma's professional journey is marked by a decisive move from a career in management consulting to the beauty industry. Some key aspects of her career include:

Consulting Career: Her tenure as a managing consultant allowed her to work with several beauty brands, enhancing her understanding of brand positioning and market strategies.
FAE Beauty Foundation: In 2018, she founded FAE Beauty, launching officially in 2019 with an innovative range of products tailored for Indian skin tones.
Industry Recognition: Her successful pitch on Shark Tank India further cemented her reputation as a leading entrepreneur in the beauty industry.
Innovative Products: FAE Beauty's Lip Whip became a cult product, known for its adaptability and appeal across diverse demographics.

Current Work and Impact

Currently, Karishma Kewalramani continues to drive FAE Beauty towards greater inclusivity and representation within the beauty industry. Her influence extends beyond product offerings, as the brand actively challenges normative beauty ideals through its campaigns. This impact is recognized in its diverse customer base, where consumers from varied backgrounds feel represented and heard. As FAE Beauty grows, Karishma's dedication to fostering an inclusive beauty environment remains unwavering, positioning the brand for further success in both domestic and international markets.

Conclusion

Karishma Kewalramani's journey from a consultant to the founder of a transformative beauty brand exemplifies her commitment to inclusivity and diversity in beauty. FAE Beauty is not just a brand; it's a movement towards breaking predefined beauty norms and embracing all skin tones. Her ongoing efforts to innovate and expand FAE Beauty's product range hold promise for a more inclusive and representative beauty industry in India and beyond. As she continues her work, Karishma's influence on the industry will likely inspire future entrepreneurs to champion diversity and authenticity.