Katrin Kaurov (Frich)
Overview
Katrin Kaurov is an Estonian entrepreneur and the co-founder of the social finance app Frich. Born in Tartu, Estonia, she started modeling at the age of 14, which took her across 20 countries before she was 18. This early experience taught her the financial independence she would carry into her professional life. Following her modeling career, she attended academic institutions and accumulated varied professional experiences, which eventually led her to the fintech sector. Alongside her colleague Aleksandra Medina, she founded Frich, an app aimed at enhancing financial literacy among Generation Z by leveraging social dynamics to provide insights into spending patterns and financial decision-making.
Recent Developments
- January 2025: Katrin Kaurov announced via LinkedIn that Frich achieved several milestones in 2024, including reaching a user base of over one million Gen Z users and securing $2.8 million in seed funding led by Restive Ventures. Frich also partnered with various companies like Nordstrom and Lyft to enhance user engagement and offer more value to its users.
- October 2024: Under Katrin’s leadership, Frich expanded its community significantly, forming partnerships with universities and other institutions to integrate its financial wellness curriculum, aiming to further penetrate the Gen Z demographic.
- March 2024: Frich entered a pilot partnership with Michigan State University Federal Credit Union, aiming to bridge the awareness gap between credit unions and Gen Z users, thus expanding its outreach to educational institutions and ensuring the app's relevance among younger users.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Katrin Kaurov |
| Born | Tartu, Estonia |
| Nationality | Estonian |
| Occupation | Entrepreneur, CEO of Frich |
| Known For | Co-founder of Frich |
| Net Worth | Not publicly disclosed |
| Education | Entrepreneurship and Innovation at Harvard |
Early Life and Education
Katrin Kaurov was born in Tartu, Estonia, where she spent her early childhood. She began her professional career early, entering the modeling industry at 14, which required balancing school with an international work schedule. Her modeling career was both a financial and personal learning experience, teaching her the nuances of currency exchange and the reality of irregular income streams. At 19, she launched her first entrepreneurial venture, an app called Modelclub, catering to social savings within the modeling industry. Pioneering her path in business, she later pursued further studies at Harvard University in Entrepreneurship and Innovation, which refined her business acumen and laid the groundwork for her entry into fintech.
Career and Notable Achievements
Katrin Kaurov's career has transitioned from modeling to entrepreneurship. After her modeling career, she focused on fintech and co-founded Frich with Aleksandra Medina. Frich, launched in 2021, is a social finance app that demystifies money management for Gen Z.
- Modeled for international brands across 20 countries.
- Founded Modelclub, a social savings application for models and influencers.
- Built Frich into a platform with over 400,000 users by 2024, pioneering in offering a transparent view of financial habits among peers.
- Led Frich to secure $2.8 million in investment, forming strategic partnerships with entities like Mastercard.
Current Work and Impact
Katrin Kaurov continues to lead Frich as its CEO. Her focus is on expanding Frich’s reach and ensuring it remains a staple tool for financial literacy among Gen Z. The app’s success is evident in its large user base and the growing list of partnerships. Frich is poised to have a lasting impact by helping young adults navigate financial challenges with confidence and transparency.
Frich App
Frich is a mobile application co-founded by Katrin Kaurov. It offers a platform where users can anonymously compare spending habits, contributing to a broader understanding of personal finance within the context of one's community or peer group. It's pitched as an essential tool for Generation Z, seeking to bridge the gap between traditional financial services and modern consumer needs.
Frich Money
The application provides insights into everyday spending and student finance management, serving specific needs such as student loans and budgeting for college expenses. By fostering a sense of transparency and inclusion, Frich Money endeavors to transform the financial habits of young adults.
Conclusion
Katrin Kaurov exemplifies a transformative journey from modeling to fintech entrepreneurship. Her work at Frich highlights her ability to draw from personal experiences to build solutions that resonate with today’s youth. Through Frich, she seeks to ensure that financial education is accessible, thus shaping a financially savvy future generation. Her story is not only a testament to entrepreneurial spirit but also an indication of how unconventional paths can lead to impactful innovations.