Former Japanese football star Keisuke Honda has announced the commencement of what he terms the "First Asian Games" tomorrow, August 10, 2025, via a tweet from his official account. The announcement, stating "初のアジア大会が明日、開催。" (First Asian Games will be held tomorrow), refers to the international expansion of his innovative 4v4 youth football tournament, a significant step in his ongoing commitment to grassroots development. This initiative marks the first time his unique format will be implemented across the Asian continent.
The tournament, which originated in Japan, distinguishes itself by empowering young players. It features a 4v4 format on futsal courts, designed to ensure maximum playing time for every child. A core philosophy of the event is the absence of coaches on the bench, encouraging children to devise their own strategies and make in-game decisions, fostering independence and critical thinking.
Honda, also known for his ventures as an angel investor, aims to "support challengers" through this platform. The expansion into Asia is supported by prominent partners, including telecommunications firm KDDI Corp. and casual clothing chain Uniqlo Co., underscoring the commercial backing for this ambitious youth sports project. This move aligns with Honda's broader vision of shaping the next generation of footballers.
The initiative comes at a time when traditional youth sports models are being re-evaluated, particularly concerning intense competitive pressures. Honda's tournament seeks to counteract a "win-at-all-costs" mentality often seen in junior sports, instead prioritizing player development and enjoyment. His past roles, including general manager for the Cambodian national team, highlight his sustained engagement in Asian football development.
This "First Asian Games" represents a pivotal moment for Honda's vision, extending his unique approach to youth football beyond Japan. It signifies a new chapter in fostering independent, strategic thinking among young athletes across Asia, potentially influencing future development pathways in the sport.