Kevin Bass PhD MS, a prominent figure known for his critical perspectives on public health and scientific discourse, issued a bold statement on July 24, 2025, declaring, "We will not cower in fear. We will dominate." The assertive tweet comes months after Bass announced his new role with an organization focused on leveraging artificial intelligence to characterize media and government misinformation. This declaration signals an intensified approach in his ongoing efforts to challenge prevailing narratives.
Bass, an MD/PhD student, has garnered significant attention for his outspoken views, particularly concerning the scientific community's handling of various public health issues. His previous writings, including opinion pieces in reputable outlets, have often questioned established consensuses, advocating for greater transparency and critical analysis within scientific and public health institutions. This background provides context for his current defiant stance.
In a January 2025 Substack post titled "My plan for Substack in 2025," Bass revealed his engagement with a new organization developing AI technology. The stated purpose of this technology is to identify and analyze misinformation originating from media and governmental sources. This venture positions him at the forefront of the burgeoning field of AI-driven content analysis, specifically targeting the complex landscape of information integrity.
The phrase "We will dominate" suggests an aggressive strategy in this new endeavor, aiming to assert significant influence over how misinformation is identified and countered. This could imply a proactive and unyielding approach to exposing what he perceives as inaccuracies or biases in public information. The statement resonates with his past advocacy for intellectual rigor and a willingness to challenge established norms.
Observers suggest that Bass's strong rhetoric reflects a growing sentiment among some groups that traditional methods of fact-checking and information dissemination are insufficient against the pervasive nature of misinformation. His foray into AI-powered solutions indicates a belief that advanced technological tools are necessary to effectively combat these challenges. The impact of such a determined stance on the broader discourse around truth and accuracy remains to be seen.