Khetika
Overview
Khetika is a Mumbai-based clean-label food company specializing in preservative-free staples such as batters, spices, chutneys, millet-based foods, makhana, dry fruits, and rice. Founded in 2017 by Prithwi Singh, Darshan Krishnamurthy, and Raghuveer Allada, the company sources its ingredients directly from farmers across 14 Indian states, including Rajasthan, Gujarat, and Punjab. Khetika has raised approximately $25 million to date, with recent funding to expand its brand globally and enhance its product line. Its corporate headquarters are located in Mumbai, India.
Recent Developments
- July 2025: Khetika secured $18 million in a Series B funding round led by the Narotam Sekhsaria Family Office and Anicut Capital. The funds are aimed at brand strengthening, increasing manufacturing capacity, and launching a wider range of clean-label products.
- The company plans to expand internationally, targeting markets in Europe, the Middle East, and the US, responding to a growing demand for high-quality Indian food products.
- Khetika is investing in automated processing units and establishing new plants for batters and spices to triple its production capacity over the next 18 months.
- FY 2024-25: Khetika generated approximately Rs 247 crore in revenue, marking an increase from Rs 160 crore in the previous fiscal year. The growth is attributed to channel expansion and brand awareness investments.
- Additional investments are directed towards enhancing the SuperZop platform, aiming to integrate real-time quality checks, and improve product traceability for consumers.
- As part of its supply chain strategy, Khetika is bolstering its presence within India's retail landscape, increasing its footprint across e-commerce, quick commerce platforms, and local kirana stores.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2017 |
| Headquarters | Mumbai, India |
| Founders | Prithwi Singh, Darshan Krishnamurthy, Raghuveer Allada |
| Revenue | $19.8M as of March 2024 |
| Profits | Nearly breakeven FY 25 |
| Key Investors | Narotam Sekhsaria Family Office, Anicut Capital, Incofin India Progress Fund |
| Industry | Clean-Label Food Production |
| Number of Employees | 135 as of May 2025 |
Early History
Khetika was conceptualized in 2017 by three seasoned professionals, Prithwi Singh, Darshan Krishnamurthy, and Raghuveer Allada, who left corporate careers driven by a shared discontent over the highly processed nature of food products. The founders, intrigued by traditional methods and quality-first principles, established Khetika with the intent to reform food sourcing and processing. They prioritized direct procurement from farmers and the use of traditional stone-ground methods to preserve essential nutrients in food products. Initially, Khetika focused on developing a sustainable supply chain and leveraging technology via its related B2B platform, SuperZop, to efficiently link farmers with traditional retail outlets.
Company Profile and Achievements
Khetika operates on a farm-to-fork model, distinguishing itself through its dedication to clean-label, preservative-free food staples. Central to its model is the sourcing of raw materials from over 25,000 farmers, ensuring authenticity and sustainability. The company has grown steadily since its inception, securing a significant market presence through its unique omnichannel distribution strategy, which includes partnerships with e-commerce giants like Amazon and niche platforms like Blinkit. Among its key achievements:
- Product Innovations: Launched India's first sprouted moong chilla and millet dosa batters.
- Strategic Partnerships: Developed SuperZop to facilitate direct retail from farmers, enhancing supply chain traceability and efficiency.
- Sustainability Efforts: Reduced carbon footprint via electric vehicles for distribution and promoting millets as an alternative to traditional staples, complementing climate change initiatives.
- Manufacturing and Distribution: Operates four state-of-the-art manufacturing facilities, focusing on traditional processing methods for product integrity.
- The brand's omnichannel model seamlessly integrates traditional kirana stores, contributing over 75% of revenue, with quick commerce channels growing rapidly at 25% of total sales.
Current Operations and Market Position
Khetika's current operations focus on expanding its market share in the clean-label food sector, building a strong presence in both retail outlets and digital platforms. By leveraging its advanced supply chain solutions, Khetika ensures product freshness and quality from source to shelf. The company aims to expand its footprint in high-demand international markets while continuing to scale operations domestically. Khetika is positioned as a thought leader in promoting healthier, sustainable alternatives to traditional food systems, with a focus on transparency and ingredient integrity. Its strategic investments in technology and infrastructure aim to support a projected tenfold growth in revenue over the next three years, targeting a turnover of Rs 2,000 crore by 2028.
Conclusion
Khetika holds a prominent position in India's clean-label food industry, offering products that align with a growing consumer demand for honesty and sustainability in food. As the company aims at international expansion, supported by robust technological and operational investments, Khetika is poised to influence global perceptions of Indian staples. Its commitment to ethical sourcing and environmental responsibility, combined with innovative product development, positions Khetika as a formidable entity capable of leading the clean-label movement beyond national borders and further enhancing its impact in the industry.