Kindra

Overview

Kindra is a health and wellness brand based in Santa Monica, California, focused on providing science-backed, estrogen-free solutions for menopausal women’s health. Founded in 2019, the company offers a range of personal care products designed to support vaginal and sexual health. Kindra was developed in partnership with P&G Ventures and M13, leveraging their expertise in brand creation and direct-to-consumer strategies. Recent investments include a $4.5 million seed funding round led by the Female Founders Fund, supported by other investors like Primetime Partners and Katie Couric Media.

Recent Developments

March 2024: Kindra launched the Daily V System, a comprehensive vaginal health regimen designed for vulvovaginal care. This four-part system includes a Daily Vaginal Lotion, V Relief Serum, Soothe Bath Soak, and a Core Supplement. The regimen aims to address symptoms such as dryness and discomfort with hormone-free formulations and is clinically tested to be safe and effective.
March 2024: Actress Cynthia Bailey partnered with Kindra as a brand ambassador. Her collaboration seeks to raise awareness about menopause and promote conversation about women's health issues.
April 2024: Kindra closed a $4.5M seed funding round, setting the stage for further brand expansion. This round was led by the Female Founders Fund and supported by notable investors such as Anne and Susan Wojcicki.
November 2022: Kindra Connect, another product under the Kindra umbrella offering matchmaking services, raised an undisclosed amount in a pre-seed funding round.
2024-2025 Developments: The brand continues expanding its product line and digital presence, involving partnerships with medical advisors like OBGYNs and pelvic floor therapists to validate their clinical strategy.

Attribute	Information
Founding Date	2019
Headquarters	Santa Monica, California
Founders	Austin Deng, Catherine Balsam-Schwaber
Revenue	Not publicly disclosed
Profits	Not publicly disclosed
Key Investors	Female Founders Fund, Primetime Partners
Industry	Health and Personal Care, Wellness
Number of Employees	Approximately 15

Early History

Convened in Santa Monica, Kindra was launched as a direct-to-consumer brand targeting the health and wellness needs of women, particularly focusing on the underserved menopause segment. Utilizing P&G Ventures and M13’s extensive expertise in innovation and entrepreneurship, Kindra sought to fill the product and education gaps for women facing menopause by offering non-hormonal, clinically-tested products. Early development involved collaborations between scientists, OB/GYNs, and wellness enthusiasts, resulting in a pioneering product line that addressed common menopausal symptoms like hot flashes, brain fog, and vaginal dryness.

Company Profile and Achievements

Kindra operates primarily in the health and personal care sector, focusing on menopause alleviation through estrogen-free, science-based solutions. The company’s business model emphasizes direct-to-consumer sales, empowering women with accessible, reliable products like their Daily Vaginal Lotion and Core Supplements.

Product Portfolio Expansion: Over the years, Kindra has expanded its offerings to include a varied range of lotions, serums, and bath soaks.
Industry Impact: Kindra has played a significant role in opening dialogue around menopause, partnering with influencers and health professionals to elevate the conversation.
Patent-Pending Solutions: Their Innovation Lab continues to develop cutting-edge products backed by studies and physician endorsements.

Current Operations and Market Position

Currently, Kindra maintains a prominent position in the wellness industry for women over 35, particularly in the menopause demographic. The company's strategy leverages DTC marketing and robust partnerships with healthcare professionals to maintain its edge. With nearly 2,000 OB/GYNs recommending their products, Kindra is considered the fastest-growing menopause-focused brand in the US. Their market approach includes active engagement on platforms like Instagram and TikTok, and collaborations with influencers for broader reach.

Conclusion

Kindra’s focus on providing hormone-free, clinically-backed solutions to menopausal symptoms places it at the forefront of women’s wellness. With strategic investments and a solid DTC business model, the brand is well-positioned to expand its market share. Its dedication to addressing a previously neglected area of women's health not only opens doors for innovation but also promotes a larger dialogue on menopausal health, potentially shaping the industry’s future trajectory.