Kinjal Popat (R for Rabbit)

Overview

Kinjal Popat is a prominent figure in India's baby products industry, recognized as the co-founder and Chief Operating Officer of R for Rabbit Baby Products Pvt Ltd., an innovative baby products company based in Ahmedabad, India. Founded in 2014 alongside her husband, Kunal Popat, the company originated from a personal challenge: the difficulty they faced in finding safe and affordable baby gear for their daughter. Under her leadership, R for Rabbit has become a significant player in the market, offering a diverse range of products designed to meet international safety standards while being affordable.

Recent Developments

In recent years, R for Rabbit has continued to make significant strides in the baby products market under Kinjal Popat's leadership. Some key developments include:

August 2025: R for Rabbit secured $27 million in Series B funding led by Filter Capital and 3one4 Capital. The funds are set to be used for expanding product lines, strengthening distribution networks, and enhancing digital initiatives. This investment followed the company's recognition in the Insurgex list of 32 insurgent brands.
July 2025: The annual revenue run rate for FY25 surpassed $30 million with a compounded annual growth rate (CAGR) of over 35% since FY21, showcasing significant growth.
May 2025: R for Rabbit along with Times Music released a music video titled 'Mumma,' featuring Kailash Kher. The initiative was part of a campaign to encourage mothers not to lose sight of their dreams and individuality.
December 2024: The launch of R for Rabbit's Feather Diapers, emphasized modern parenting with innovative features like advanced wetness detection technology, highlighting the company's commitment to catering to the evolving needs of parents.
2023-2024: The company achieved a revenue of ₹170 crore and reported a profit of ₹2.6 crore, with a continued emphasis on product innovation and market expansion.

Personal Information

Attribute	Information
Full Name	Kinjal Popat
Born	N/A
Nationality	Indian
Occupation	Co-founder and COO of R for Rabbit
Known For	R for Rabbit baby products
Net Worth	Approximately ₹500+ Crore
Education	Studied Design

Early Life and Education

Kinjal Popat's early life laid the foundation for her future entrepreneurial ventures. Before venturing into baby products, she pursued a design course at the National Institute of Fashion Design (NIFD). Post-marriage, she established a successful apparel boutique in Ahmedabad, which she later closed during her pregnancy to focus on her family. Her experience as a new mother facing challenges in finding quality baby products in India catalyzed her decision to launch R for Rabbit. Her background in design significantly influenced the innovative product lineup of R for Rabbit, showcasing her blend of creativity and practical business sense.

Career and Notable Achievements

Kinjal Popat transitioned from operating a boutique to co-founding R for Rabbit, leading the company with her husband Kunal. Her achievements include:

2014: Launched R for Rabbit, which rapidly grew to become one of India's top baby product companies.
2020-2021: The brand received recognition as the "Most Valued Mother & Child Brand" by Times of India and Femina.
Pioneered several unique product offerings in the Indian market, such as baby gear, bathing products, and feeding accessories.
Achieved significant financial milestones, with steady revenue growth and successful funding rounds.
Led the company to adapt and innovate, integrating advanced features and tech in product designs like the Feather Diapers.

Current Work and Impact

Currently, Kinjal Popat continues to drive R for Rabbit towards expanding its footprint in India's rapidly growing baby products market. Her leadership ensures that the brand remains committed to quality, safety, and innovation. With the recent funding, the company aims to enhance its product portfolio further and adapt to modern parenting needs. Popat’s impact is evident in the company's sustained growth and its reputation as a trusted name among Indian parents, helping to redefine the standards for baby products in the region.

Conclusion

Kinjal Popat's influence in the baby products industry is significant, grounded in her personal experience and dedication to safety and quality. As co-founder and COO of R for Rabbit, her work continues to impact the market by providing innovative solutions for parenting challenges. Her journey reflects perseverance and a commitment to excellence. Looking ahead, Kinjal Popat and R for Rabbit are poised to expand their reach and continue their legacy of innovation in baby products, potentially transforming parenting experiences for more families across India and beyond.