KisaanSay
Overview
KisaanSay is an agritech company that operates as a direct-from-origin food brand, focusing on connecting farmers directly with consumers. Founded in 2022 by Nitin Puri, Manoj Karki, and Vaishali Mehta, the company is headquartered in Gurugram, Haryana, India. KisaanSay recently raised USD 2 million in pre-seed funding, led by Jungle Ventures. This capital is aimed at expanding its operations and product offerings, reinforcing its commitment to creating sustainable, fair trade avenues for Indian farmers.
Recent Developments
- January 2025: KisaanSay successfully raised USD 2 million in pre-seed funding led by Jungle Ventures. The funds are set to bolster its marketing, expand its team, and enhance operations focusing on extending its product portfolio and distribution capabilities.
- Focus on Sustainability: The company has emphasized building a scalable farm-to-fork model by creating direct and equitable links between farmers and consumers.
- Expansion of Portfolio: With over 80 products across 12 categories, KisaanSay plans to further strengthen its presence in retail, e-commerce, and direct-to-consumer channels.
- Collaborations and Scaling: Partnering with 20 farmer collectives, KisaanSay represents over 50,000 farmers, ensuring fair pricing and sustainable methods in cultivation.
- Strategic Positioning: Positioned itself amidst growing consumer demand for premium, authentic natural foods.
- Impact on Food Ecosystem: Integration of new logistics strategies to improve food sourcing and delivery, benefiting both producer and consumer ends.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2022 |
| Headquarters | Gurugram, Haryana, India |
| Founders | Nitin Puri, Manoj Karki, Vaishali Mehta |
| Industry | Agritech, Food Products |
| Funding Amount | USD 2 million |
| Key Investors | Jungle Ventures |
| Employees | Estimated 2-10 as per recent sources |
Early History
KisaanSay was established with the mission to connect farmers directly with consumers, focusing on delivering farm-fresh products with an emphasis on provenance. Founded by professionals with over two decades of experience in sectors like retail, commodities, and finance, the company's ethos centers on ensuring fair income for farmers while providing high-quality food products to consumers. By 2023, the company had already built substantial collaborations with numerous farmer collectives, laying the groundwork for its innovative business model.
Company Profile and Achievements
KisaanSay operates by bridging the gap between farmers and consumers in India, utilizing a unique co-brand and co-profit model with farmer collectives. The company emphasizes products minimally processed at the source, ensuring quality and authenticity. Key achievements include:
- Raising USD 2 million in a pre-seed round indicating investor confidence.
- Partnership with 20 farmer collectives, involving over 50,000 farmers.
- Creation of a diverse product line featuring over 80 products in more than 12 categories, including spices, oils, and dry fruits.
- Building a strong omni-channel presence that includes leading e-commerce platforms and retail outlets in Delhi NCR.
Current Operations and Market Position
As of 2025, KisaanSay continues to expand its market presence through strategic investments in scaling operations and enhancing its product lines. The company operates a direct-to-consumer model that leverages both brick-and-mortar and online platforms. By prioritizing sustainability and fair trade, KisaanSay is recognized as a leader in the agritech industry, with a strong commitment to eco-friendly and equitable food distribution. With the rise of demand for quality, origin-traceable foods, KisaanSay is well poised to set benchmarks in India’s agribusiness sector.
KisaanSay Funding
KisaanSay's recent funding round, a pre-seed led by Jungle Ventures, is a pivotal moment for the company, signifying not only investor trust but also a milestone in their journey towards reshaping India’s food supply chain. These funds will enhance KisaanSay's capabilities in terms of product offerings and expand its distribution reach, ensuring continued growth and market penetration.
KisaanSay Office
Headquartered in Gurugram, Haryana, KisaanSay operates from its main office located in Sector 47. This strategic location supports its operations across northern India and facilitates direct interactions with farmers and distribution partners to maintain product authenticity and quality.
Related Topics
Kisaansay Agtech Private Ltd
Registered as Kisaansay Agtech Private Ltd, the company is incorporated under the Indian Companies Act, highlighting its commitment to formalizing its business operations while ensuring compliance with industry standards and regulations.
Kisaansay Company Products
KisaanSay's extensive product line spans various categories and is known for its commitment to quality and sustainability. Products include premium agricultural produce such as saffron, millet pre-mixes, and cold-pressed oils, all sourced and processed at the point of origin.
Conclusion
KisaanSay stands as a significant player in India's agritech sector, acting as a bridge between farmers and consumers to promote a sustainable, equitable food ecosystem. The company's focus on transparency and authenticity positions it strongly against competitors, aiming to revolutionize food supply chains in India. Moving forward, its commitment to using innovative distribution strategies and expanding its product line will likely continue to drive significant growth and impact.