Kiwi

Overview

Kiwi, a fintech company based in India, focuses on enabling UPI (Unified Payments Interface) payments via credit cards. Founded in 2022 by Siddharth Mehta, Mohit Bedi, and Anup Agrawal, the company has made significant strides in integrating digital RuPay credit card payments with UPI apps. Kiwi has raised around $43 million to date, with key investors including Nexus Venture Partners and Omidyar Network India. The company's headquarters is located in Mumbai, India.

Recent Developments

August 2025: Kiwi secures INR 208.5 Cr (about $24 million) in its Series B funding round led by Vertex Ventures. Existing investors such as Nexus Ventures, Stellaris Venture Partners, and Omidyar Network also participated. This funding aims to expand Kiwi's UPI-linked credit cards' reach within India and improve technology for enhanced user accessibility.
June 2025: Kiwi announces plans to enhance its AI capabilities and introduce new financial products tailored to users' needs, particularly focusing on the Latino community in the US.
February 2025: In a strategic move to position as a "super app," Kiwi launches a feature providing complimentary airport lounge access across 22 airports in India in partnership with Collinson International, enhancing customer engagement through lifestyle benefits.
November 2023: Kiwi successfully raised $13 million in a Series A funding, facilitating further growth in India's digital payment landscape.

Attribute	Information
Founding Date	2022
Headquarters	Mumbai, India
Founders	Siddharth Mehta, Mohit Bedi, Anup Agrawal
Total Funding	$43 million
Key Investors	Vertex Ventures, Nexus Ventures, Stellaris Venture Partners, Omidyar Network
Industry	Fintech
Number of Employees	54 (
May 2025)
Revenue	$650K (as of March 2024)
Profits	-24.8 Cr (FY 2023-24)

Early History

Kiwi commenced operations in 2022 to bridge the gap between credit card and UPI-based transactions in India. Founders leveraged their background in fintech and digital payments to kickstart a platform allowing UPI transactions via RuPay credit cards. In its first few months, Kiwi focused on building partnerships with financial institutions like Axis Bank and registering with the National Payments Corporation of India (NPCI) for operational compliance.

Company Profile and Achievements

Kiwi’s business model revolves around providing virtual RuPay credit cards that users can link to UPI apps like Google Pay and PhonePe. Within a short span, it achieved several key milestones:

Launched AI-driven credit tools for underbanked communities: Kiwi focuses on providing comprehensive solutions for digital payments combined with credit functionality via UPI platforms.
Strategic partnerships with major banks: The company has formed significant collaboration agreements with Axis Bank and NPCI to leverage existing payment channels.
Funding Rounds: Secured total funding of $43 million, which fuelled technological enhancements and geographical expansion.

Current Operations and Market Position

Kiwi operates predominantly in the Indian fintech space, emphasizing digital payment solutions integrating credit on UPI systems. It stands out by merging traditional RuPay credit card services with modern digital platforms. Kiwi is currently focusing on expanding its customer base within urban centers in India and enhancing service offerings for better user engagement. Its market position is strengthened by innovative fintech solutions addressing the increasing digitization of financial services in India.

Kiwi Company Products

Kiwi provides digital RuPay credit cards, allowing seamless integration with UPI apps for digital payments. Their products cater to users seeking to leverage credit functionalities typically unavailable with traditional UPI transactions.

Kiwi Fintech Company

As a fintech company, Kiwi has introduced credit-on-UPI solutions that allow users to experience credit services through popular financial apps. This initiative aligns with a broader push by the Indian government and the NPCI to digitize financial transactions, thereby increasing Kiwi's strategic importance in the regional fintech landscape.

Kiwi Company Shark Tank

Kiwi's presence on platforms like Shark Tank India highlights its innovative approach within the fintech sector, utilizing groundbreaking technology to simplify user access to banking and financial services.

Conclusion

Kiwi continues to play a pivotal role in revolutionizing the digital payment ecosystem in India by integrating RuPay credit card functionalities with UPI platforms. With substantial funding and strategic partnerships, Kiwi is poised for further growth, targeting underserved markets and enhancing its technological infrastructure—positioning itself as a key player amidst India’s fintech boom.