Kreedo
Overview
Kreedo, founded in 2012, is an innovative education management company based in Bengaluru, India. It offers end-to-end solutions for setting up and upgrading preschools and schools, leveraging a play-based 6T learning framework. Kreedo operates on a non-franchise model, enabling schools to adopt its curriculum without royalty fees. The company has raised approximately $6.3 million, with recent funding rounds involving investors like Heritas Capital and UBS Optimus Foundation. The co-founders, Mridula Shridhar and Manikandan Krishnan, have been instrumental in the company's growth.
Recent Developments
- December 2024: Kreedo secured $1.2 million in debt funding from Recur Club to enhance product offerings and expand operations across India. This strategic funding aims to bolster Kreedo's market presence and meet its working capital needs.
- August - September 2024: The company raised $4 million in a Series A funding round, co-led by Heritas Capital and UBS Optimus Foundation. This funding is intended to support Kreedo's ambition to extend its offerings up to Grades 3-5 and to expand into new cities across India.
- October 2023: Kreedo announced plans to use its Series A funding to increase its impact to over 7,000 schools, serving approximately 270,000 children, thereby expanding its geographical reach and product offerings.
- Early 2023: Kreedo partnered with 1,700 schools, reaching over 140,000 children with its curriculum. Witnessing over 35% annual revenue growth, the company successfully doubled its impact over the previous two years.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2012 |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Mridula Shridhar, Manikandan Krishnan |
| Revenue | $3.83M as of March 31, 2023 |
| Profits | -$240K as of March 31, 2023 |
| Key Investors | Heritas Capital, UBS Optimus Foundation |
| Industry | Education Management |
| Number of Employees | 388 |
Early History
Kreedo was established in 2012, driven by a vision to democratize quality early education in India. The company emerged as a response to the gap in the market for quality preschool solutions that focus on children's learning rather than branding. Initially, Kreedo focused on providing a comprehensive, play-based curriculum for the foundational years, aligning with the National Education Policy and National Curriculum Framework.
Company Profile and Achievements
Kreedo has developed a robust business model centered around its innovative 6T learning frameworkâintegrating toys, technology, theory, teacher training, timetable, and teamwork. Major milestones include:
- 2011-2012: Secured its first customer base, establishing over 10 initial partnerships in Bengaluru.
- 2015: Expanded its curriculum offerings, impacting over 500 preschools across India.
- 2020: Launched digital platforms to facilitate remote learning during the pandemic, bolstering its market adaptability.
- 2021-2022: Successfully doubled its impact, expanding to 1,700 institutions.
- 2024: Secured $4 million in Series A funding to innovate and expand further across geographies.
Current Operations and Market Position
Kreedo operates as a leader in the Indian early childhood education sector, providing non-franchise solutions that enhance school curriculums without royalties. It primarily serves preschools and early-grade schools with play-based educational resources that improve literacy, numeracy, and socio-emotional skills. Kreedo's competitive advantage lies in its comprehensive support framework and alignment with national educational policies, enabling schools to achieve 50% better outcomes compared to market standards.
Conclusion
Kreedo represents a paradigm shift in early education by offering a scalable, play-based learning system that is both inclusive and effective. With significant financial backing and a growing network, Kreedo is poised for further expansion and innovation, continuing to address the educational needs of underserved communities across India. Its strategic initiatives and growing partnerships reflect a strong potential to redefine early childhood education standards on both national and potentially international stages.