Kriya
Overview
Kriya, formerly known as MarketFinance, is a fintech company specializing in providing business loans, invoice finance, and embedded financial solutions for B2B marketplaces and enterprises. Founded in 2010 in London by Ilya Kondrashov, Manami Kay, Anil Stocker, and Charles Delingpole, Kriya has become a significant player in the digital credit and embedded finance sector. The company has raised approximately $515 million in funding and partners with major players like Barclays and Santander Bank to enhance its service offerings.
Recent Developments
- October 22, 2025: Allica Bank completed the acquisition of Kriya, marking its third acquisition. Through this deal, Allica aims to enhance its lending capabilities and work towards providing £1 billion in working capital finance over three years, fortified by Kriya's expertise in invoice finance and embedded payment solutions.
- September 2025: Kriya underwent a significant financial boost with a $320 million Series D funding round to enhance its pipeline of gene therapies targeting chronic diseases with unmet needs. This financing is led by Patient Square Capital and Premji Invest, marking a critical point in Kriya's expansion into the biopharmaceutical sector.
- September 2025: Kriya presented the preclinical data of KRIYA-825, a gene therapy developed for geographic atrophy at the Association for Research in Vision and Ophthalmology (ARVO) meeting. This therapy aims to mitigate degenerative retinal diseases.
- January 31, 2024: Kriya secured a $63.4M Convertible Debt funding round led by Viola Credit, further strengthening its financial backbone to support ongoing operational expansion.
- December 2023: Announced successful integration of its payment solutions into eCommerce platforms, notably through its partnership with Halfords to offer trade credit at both online and in-store purchase points.
- September 2023: Acquired Tramontane Therapeutics to leverage its expertise in gene therapy for metabolic diseases, particularly nonalcoholic steatohepatitis (NASH).
- 2023: Kriya's innovative embedded finance solutions saw expansive adoption, highlighted by a substantial uptake in its PayLater products, reflecting a paradigm shift towards embedded financial services among more established retailers.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2010 |
| Headquarters | London, United Kingdom |
| Founders | Ilya Kondrashov, Manami Kay, Anil Stocker, Charles Delingpole |
| Revenue | £24.5M (2021) |
| Total Funding Raised | $515M from 12 rounds |
| Key Investors | Viola Credit, Northzone, Santander Bank, Barclays |
| Industry | Fintech |
| Number of Employees | Approximately 130 |
Early History
Kriya, initially launched as MarketInvoice in 2010, was created to address the financial challenges SMEs face by providing accessible capital to this under-served segment. The platform initially focused on invoice financing, offering SMEs an opportunity to better manage cash flow by selling unpaid invoices. Over time, Kriya expanded its offerings to include business loans and embedded financial solutions, capitalizing on the growing need for comprehensive fintech solutions in the B2B sector. Early successes were fueled by strategic partnerships and a strong mission to transform financial accessibility, laying the groundwork for its rebranding to Kriya in 2022.
Company Profile and Achievements
Kriya stands as a leading fintech platform, known for its innovation in providing seamless finance solutions aimed primarily at B2B markets. Its core offerings include flexible credit facilities such as trade credit, invoice finance, and embedded payment functionalities.
- Milestones and Growth: Since inception, Kriya has processed over £27 billion in B2B payments, advanced more than £3.5 billion in credit, and fostered over 300,000 transactions across its platform.
- Product Expansion: Kriya's product evolution includes the successful launch of the PayLater product, which provides businesses with tailored payment solutions. This product has seen widespread adoption due in part to partnerships with established enterprises, embedding Kriya's tools within their own sales ecosystems.
- Funding Success: It has secured funding through multiple rounds, the most notable being its Series C funding followed by Series D, which collectively equipped Kriya with resources to innovate further.
Current Operations and Market Position
Currently, Kriya maintains a robust position within the fintech industry, with a strong market presence in B2B financial solutions. Its strategic acquisition by Allica Bank significantly enhances its capacity to provide broad-scale embedded finance products across various markets. Kriya's competitive advantage lies in its seamless integration of financial solutions into business ecosystems, backed by advanced technology and strategic partnerships with influential banking entities. The company is focused on leveraging its integrated platform to scale operations and support a wider range of SMEs globally.
Conclusion
Kriya's thoughtful approach to fintech has enabled it to become a key player in the B2B payments and credit space. Its journey from a startup offering invoice financing to a holistic financial services provider illustrates its adaptability and commitment to innovation. Moving forward, Kriya is poised to continue its trajectory of growth and expansion, driven by its recent acquisitions and strategic financial backing. The company's ability to integrate seamlessly with partner operations showcases its potential to redefine how businesses access and manage financial solutions worldwide.