Kult
Overview
Kult is a beauty technology company established to revolutionize skincare and personal beauty through personalized, AI-driven recommendations. Founded by Karishma Singh and Ruchika Pallavi, Kult has secured a significant investment to bolster its technological capabilities and expand its market reach. The company is headquartered in Gurugram, India, and has recently gained substantial Series A funding from the M3M Family Office to scale operations.
Recent Developments
- April 2025: Kult raised $20 million in a Series A funding round led by the M3M Family Office. The round also saw participation from investment firm Venture Catalysts. The funds will be used to expand the team, increase product offerings, and enhance operational capabilities.
- With the new funding, Kult plans to onboard 700 premium beauty products globally and aims to process over 10,000 orders per day by the end of 2025. Kanodia and Bansal from the M3M Family Office have joined Kult's board.
- The funds are also targeted towards advancing their AI-driven platform to provide personalized skincare solutions that cater to the diverse Indian demographics.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2021 |
| Headquarters | Gurugram, India |
| Founders | Karishma Singh, Ruchika Pallavi |
| Revenue | Targeting Rs 650-700 crore in fiscal year |
| Profits | Not publicly available |
| Key Investors | M3M Family Office, Venture Catalysts |
| Industry | Beauty Technology |
| Number of Employees | Approximately 200 planned by end of 2025 |
Early History
Kult was founded in 2021 as an innovative solution for personalized beauty needs in India. Recognizing a gap in the market for tailored skincare solutions, founders Karishma Singh and Ruchika Pallavi launched Kult with a focus on utilizing artificial intelligence to simplify the beauty shopping experience. Initially operating in a test mode, the platform aims to address the overwhelming choice for consumers by providing personalized, AI-driven recommendations suitable for the diverse skin types prevalent in India.
Company Profile and Achievements
Kult has positioned itself uniquely at the intersection of beauty and technology. It leverages artificial intelligence to provide personalized skincare recommendations, helping users discover suitable products based on their specific skin needs. Significant achievements include:
- Successfully securing one of the largest Series A funding rounds for an Indian startup in 2025, amounting to $20 million.
- Developing a platform that showcases a diverse range of products and includes insights from over 300 global beauty experts.
- Cultivating strategic partnerships with brands globally, which ensures the availability of exclusive beauty products on its platform.
Current Operations and Market Position
Kult operates primarily through its mobile application, which uses AI to simplify product discovery and customize the shopping experience for users. With India's beauty and personal care market projected to grow significantly, Kult aims to capture a substantial market share by focusing on AI-driven personalisation. The company is rapidly expanding its operations to onboard employees within sourcing, engineering, and product development areas, consolidating its position as a tech-first beauty platform in India.
Kult Company Products
Kult currently does not manufacture its products but plans to source from over 700 premium beauty offerings worldwide.
- It integrates renowned international and domestic beauty products and includes exclusive brands that were previously unavailable to Indian consumers.
Conclusion
Kult is increasingly becoming a major player in India's rapidly growing beauty and personal care industry, by leveraging technology to refine and personalize the shopping experience for users. The company sets an ambitious target of expanding globally while maintaining a focus on serving the Indian market through an innovative AI-driven approach that addresses local needs. With successful fundraising and strategic partnerships, Kult is well-positioned to impact the global beauty landscape.