Lace AI

Overview

Lace AI is a Mountain View, California-based startup founded in 2022 by Boris Valkov and Stanislav Stoyanov. The company specializes in AI-driven customer service software tailored for home service businesses. Its platform uses advanced AI technology to analyze telephone calls, uncovering missed revenue opportunities and thereby enhancing the revenue of businesses like HVAC, plumbing, and roofing services. As of April 2025, Lace AI has raised a total of $19 million, with significant investments from Bek Ventures, among others.

Recent Developments

April 2025: Lace AI announced a successful $14 million seed funding round led by Bek Ventures, with additional participation from Horizon VC, and other notable investors. This round brings the company's total funding to $19 million since inception.
2024: Lace AI achieved a remarkable 1,000% growth in annual recurring revenue (ARR). This growth follows the company's official product launch in late 2023, and it already collaborates with over 100 home service businesses.
2023: Lace AI began selling its AI-powered software to clients, focusing on analyzing 100% of inbound calls to maximize revenue opportunities for home service businesses.

Attribute	Information
Founding Date	2022
Headquarters	Mountain View, California
Founders	Boris Valkov, Stanislav Stoyanov
Revenue	Not disclosed (1000% ARR growth in 2024)
Profits	Not disclosed
Key Investors	Bek Ventures, Horizon VC, Launchub
Industry	AI, Revenue Intelligence, Call Center Technology
Number of Employees	20

Early History

Lace AI's story begins with Boris Valkov, a former AI engineer at Meta, and his experience in customer service, rooted in his family's grocery store business. This background, coupled with his expertise in AI from working on the PyTorch library at Meta, spurred him to innovate in AI-driven customer service. Together with co-founder Stanislav Stoyanov, Valkov sought to utilize AI to transform call center operations in the underserved home services sector. By discussing with over 100 companies, they identified a significant revenue leakage in phone-based customer interactions, leading to the creation of Lace AI.

Company Profile and Achievements

Lace AI employs a business model based on a Software-as-a-Service (SaaS) framework. The platform's groundbreaking AI technology scrutinizes every incoming call, providing insights that help businesses identify and recover lost revenue opportunities. Key achievements include:

Full Call Analysis: Unlike competitors, Lace AI analyzes 100% of calls rather than a selected sample, ensuring no opportunity is overlooked.
Rapid Growth: Post-launch in late 2023, Lace AI reported substantial growth, with significant customer acquisition across 100 businesses.
Investment and Expansion: The startup has raised $19 million to date, including a strategic investment from prominent venture capitalists. The latest funding will help triple the team size and expand the platform's capabilities.

Current Operations and Market Position

Currently, Lace AI focuses on enhancing its AI-driven platform to further penetrate the $650 billion home services market. Its software not only improves customer service efficiency but also drives substantial financial results for its clients. With services that allow a 23% increase in booking rates for partners like PipeDreams, Lace AI solidifies its position as a key player in transforming customer interactions in traditionally phone-reliant industries.

Conclusion

Lace AI stands as a pioneering entity in the AI-driven customer service sector, offering transformative insights and solutions for home service businesses. By addressing the longstanding issues of unbooked calls and missed sales opportunities, Lace AI empowers companies to optimize their call center operations and significantly boost their revenue. With its recent funding and growth trajectory, Lace AI is poised for continued innovation and expansion in AI applications within the home services industry.