Lana Fintech Startup
Overview
Lana is a fintech startup that aims to enhance financial inclusion primarily in Latin America, focusing on underserved markets such as gig economy workers. Founded in Madrid in 2019 by Pablo Muñiz, Lana has successfully secured significant funding, including a notable $12 million Series A round. The company operates not only as a personal finance platform but also as a corporate decarbonization finance platform in Asia, thus diversifying its portfolio across regions and industries.
Recent Developments
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June 2025: Lana completed its first funding round specifically to support corporate decarbonization initiatives across the Asia-Pacific region. The funding aims to provide finance solutions for companies transitioning to sustainable energy models in response to rising energy costs and carbon pricing mechanisms expected from 2026 onwards. This initiative is supported by Liminal, a venture created by Temasek, and Twynam Investments.
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2020: Lana successfully raised $12 million in a Series A funding round led by Base10 Partners, with participation from Cabify and Cathay Innovation. This funding was intended to promote financial inclusion among gig economy workers across Latin America, enabling them with better financial tools and access.
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2020: The startup expands into Mexico and Chile, with plans to further its reach into Peru, Colombia, and Argentina. This expansion is backed by strategic partnerships, primarily with mobility company Cabify, to enhance financial services access for gig workers.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2019 |
| Headquarters | Madrid, Spain |
| Founders | Pablo Muñiz |
| Revenue | Not Publicly Disclosed |
| Profits | Not Publicly Disclosed |
| Key Investors | Base10 Partners, Cabify, Cathay Innovation, Liminal, Twynam Investments |
| Industry | Fintech |
| Number of Employees | Not Publicly Disclosed |
Early History
Lana was founded in 2019 by Pablo Muñiz and quickly entered the fintech landscape with a mission to provide accessible financial services to underserved populations, particularly in Latin America. The company initially focused on the gig economy, recognizing the challenges faced by workers in this sector, who often lacked access to traditional banking services. To address these needs, Lana developed a mobile app offering real-time access to bespoke financial services ranging from payments to credit products. The startup's early growth was bolstered by key partnerships, including a noteworthy collaboration with Cabify, enabling it to rapidly expand its footprint across multiple Latin American markets.
Company Profile and Achievements
Lana's business model is centered around leveraging technology to bridge the gap between traditional financial services and the unbanked or underbanked. The company achieved early success by focusing primarily on gig economy workers, who were excluded from conventional banking systems but could benefit from tailored financial solutions. Lana's platform facilitates a range of financial transactions, including savings, payments, credit access, and insurance, all through an intuitive mobile interface.
- 2019: Launches with the intent to unify disparate financial services for gig workers into a singular, comprehensive platform.
- 2020: Secures a $12 million Series A funding, which underscores its potential to transform financial inclusion in Latin America.
- 2025: Diversifies into the global market with initiatives aimed at supporting corporate environmental sustainability efforts in Asia.
Current Operations and Market Position
Today, Lana operates in both Latin America and Asia, engaging in financial inclusion for gig workers and financing corporate decarbonization, respectively. Its unique market positioning allows it to cater to diverse financial needs across different regions. By aligning itself with environmental sustainability and financial technology trends, Lana not only enhances its market share but also builds robust client relations, offering unique, impactful financial solutions.
Conclusion
Lana exemplifies the dynamic potential within fintech to address both financial inclusion and environmental sustainability. Its dual focus on empowering underbanked populations in Latin America and facilitating corporate green transitions in Asia positions it as a versatile, impactful player in the fintech industry. As regulatory frameworks for decarbonization tighten and the gig economy continues to expand, Lana's innovative solutions are poised to make significant inroads, making it a startup to watch in the coming years.