LegUp
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Overview
LegUp is a caregiving-tech startup based in Bengaluru, India, founded in May 2024. The company aims to bridge the gap between modern families and trusted caregivers by offering a range of services catering to both baby care and elder care segments. These services include japa nanny services, babysitting, and elderly homecare attendants. They recently raised ₹2 crore ($250,000) in a pre-seed funding round from Bluebridge Capital Private Limited.
Recent Developments
- February 2025: LegUp raised ₹2 crore in pre-seed funding from Bluebridge Capital, aimed at enhancing their technological and operational capabilities. This funding will support the development of two mobile applications: one for customers to book caregiving services and the other for caregivers to find jobs and gigs. The funds are also intended for expanding their reach in cities like Hyderabad, Mumbai, Pune, and Delhi by the end of the year.
- Revenue Growth: LegUp has been experiencing a 40% month-over-month revenue growth. Their current monthly recurring revenue (MRR) is ₹22 lakhs, and they project an annual revenue of ₹15 crore by the next fiscal year.
- Caregiver Network: The platform has onboarded over 10,000 verified and trained caregivers, focusing on ensuring reliability and high-quality service. The company aims to scale this network to over 1 lakh caregivers across India.
- Market Impact: LegUp is tapping into the Indian childcare and elderly care markets, which are expected to grow significantly by 2030. The childcare services sector is projected to generate $25,892 million, while the elderly care market is poised to reach $50 billion.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | May 2024 |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Jerin Mathew, Mahesh Narayanan MS |
| Revenue | ₹22 lakhs monthly recurring revenue |
| Profits | Not publicly disclosed |
| Key Investors | Bluebridge Capital Private Limited |
| Industry | Caregiving Technology |
| Number of Employees | 10,000 caregivers onboarded |
Early History
LegUp was founded by Jerin Mathew and Mahesh Narayanan MS in 2024 with the intent to revolutionize the caregiving industry in India. The founders recognized a gap in reliable caregiving services available to modern families, especially in urban centers where nuclear families are prevalent. Their initial efforts focused on building a robust platform that could connect caregivers and families seamlessly, ensuring both quality and trust. The bootstrapped startup initially relied heavily on personal savings and operational efficiencies to build a strong foundation before seeking external funding.
Company Profile and Achievements
LegUp's business model is centered around providing tailored caregiving services for children and the elderly, leveraging technology to ensure efficient service delivery. Major achievements include the successful onboarding of over 10,000 caregivers and rapid revenue growth. The company's focus on quality and reliability is evident through rigorous training and background checks for its caregivers.
- 2024: Launch of the LegUp platform, focusing on both child and elder care.
- 2024: Bootstrapped operations with significant growth in the Bengaluru market.
- 2025: Secured first external funding to develop mobile applications and expand into new markets like Hyderabad, Mumbai, Pune, and Delhi.
Current Operations and Market Position
Currently, LegUp operates primarily in Bengaluru and plans to expand to several major cities across India by the end of 2025. Their competitive advantage lies in their tech-driven approach, which allows for seamless booking and management of caregiving services. LegUp positions itself as a leader in the caregiving tech industry by focusing on high-quality services and a scalable caregiver network.
Conclusion
As an emerging leader in the caregiving industry, LegUp demonstrates significant potential for growth and expansion. With its focus on blending technology and empathetic service delivery, the company is poised to redefine caregiving in India. The recent funding will likely fuel their expansion plans, further establishing their presence in this growing market segment.