Lil Snack is a startup focused on creating "snackable" daily games that adapt to current pop culture trends, using AI tools for rapid development. Founded in 2023 by Eric Berman and Travis Chen, the company is headquartered in Los Angeles, California. They have successfully raised $3.1 million in seed funding from major investors like Lerer Hippeau, A16z Games Speedrun, Waverley Capital, and Powerhouse Capital. As of 2025, Lil Snack continues to innovate in the gaming and digital entertainment sector, leveraging the founders' extensive experience in the media and gaming industries.
Attribute | Information |
---|---|
Founding Date | 2023 |
Headquarters | Los Angeles, California |
Founders | Eric Berman, Travis Chen |
Revenue | Not publicly disclosed |
Profits | Not publicly disclosed |
Key Investors | Lerer Hippeau, A16z Games Speedrun, Waverley Capital, Powerhouse Capital |
Industry | Gaming, Entertainment Software |
Number of Employees | 9 |
Lil Snack emerged from the combined efforts of Eric Berman and Travis Chen, who, prior to founding the company, occupied significant positions in major media and gaming companies such as Hulu and Scopely. The founders initially experimented with creating lightweight games that reflected daily cultural trends, drawing inspiration from the resurgence of daily gaming sparked by platforms like The New York Times with games like Wordle. The overwhelming positive reception from their initial releases among family and friends prompted them to formalize their venture as Lil Snack in 2023.
Lil Snack operates by releasing a set of new games each day, leveraging generative AI tools to keep up with the fast-paced nature of pop culture. This unique approach allows the content to remain fresh and relevant, attracting a diverse audience. Major achievements include:
As of 2025, Lil Snack operates with a lean team of nine employees, tasked with maintaining and developing new game content daily. The company's products are characterized by their accessibility, given they are browser-based, and tie into existing cultural phenomena, thus ensuring they are topical and engaging. In the fiercely competitive mobile gaming industry, Lil Snack distinguishes itself through its rapid content turnover and cultural relevance, thereby creating a niche in daily gaming activities. Their ongoing partnerships and collaborations with major brands like Amazon Prime enable them to offset marketing costs while expanding their reach to new audiences.
Lil Snack has rapidly positioned itself as a dynamic player in the gaming and entertainment industry by creating innovative and culturally relevant games that engage users daily. With their strategic use of AI tools for quick game development and a keen focus on current events, the company has successfully navigated through a highly competitive landscape. Their ability to adapt to trends and form strategic partnerships has not only sustained their growth but also set a strong foundation for future expansions. As they continue to evolve their gaming experiences, Lil Snack is poised to remain a significant contributor to the evolution of mobile entertainment games.