Locl

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Overview

Locl is a location performance software company founded in 2018 by a known group in Portland, Oregon, USA. The company specializes in designing software to generate business and understand customer needs via interactions with mapping applications like Google Maps. So far, the venture has secured $700,000 in seed funding to enhance its data-driven solutions. As of now, Locl remains a small entity with only four employees, focusing on the business/productivity software industry.

Recent Developments

  • 2023-2024: Locl has been focused on expanding its funding network and enhancing its software capabilities through continuous innovation and updates. New features aim to provide businesses with actionable insights by deciphering data from location-based customer interactions.
  • September 2023: Locl updated its Google Business Profile management, allowing businesses to secure their profiles from unauthorized changes, enhancing trust and local search visibility.
  • 2023: Locl aimed to integrate more comprehensive directory management tools, expanding its influence across various directories and enhancing local search visibility.
  • Mid-2023: The company saw increased interest from key investors like Accellius Capital and Cascade Seed Fund, which are enhancing their seed rounds.

Company Information

AttributeInformation
Founding Date2018
HeadquartersPortland, Oregon, USA
FoundersKnown group of industry veterans
RevenueNot publicly disclosed
ProfitsNot publicly disclosed
Key InvestorsAccellius Capital, Alliance of Angels, Cascade Seed Fund, Starveups
IndustryBusiness/Productivity Software
Number of Employees4

Early History

Locl was born out of a vision to aid businesses in better understanding locality dynamics and customer needs, leveraging the insights from users' activities on mapping applications. It started small, with concentrated efforts on developing software that would help aggregate valuable insights effortlessly. Their approach to revolutionizing how small businesses interpret customer interactions with their geographic information systems (GIS) data soon caught on. Early funding was secured from local angel investors and a few venture capital firms looking to invest in promising tech startups.

Company Profile and Achievements

Since its inception, Locl has consistently focused on software innovation that enhances location-based customer interaction mapping. The company has positioned itself as a vital tool for small and medium enterprises trying to capture detailed customer profiles from mapping applications. Achievements include:

  • Product Launches: Regular updates and features that strengthen business portfolios for better data aggregation and customer insight extraction.
  • Strategic Partnerships: Expanding its network with key players in the tech investment space, such as Accellius Capital and Alliance of Angels.
  • Growth Milestones: Reaching the 700K seed funding mark, which has significantly impacted their developmental roadmap.

Current Operations and Market Position

Currently, Locl operates with a keen emphasis on penetrating further into the business/productivity software sector, targeting growth by empowering businesses with actionable insights. Their software is strategically focused on improving visibility through Google applications, which remains a leading tool for customer interaction and business searchability. Their competitive edge comes from detailed data articulation and the capacity to integrate across various business directories seamlessly.

Conclusion

Locl continues to establish itself as a pivotal player in locale analytics, supporting businesses with tools to better understand customer behaviors through mapping applications like Google Maps. Although small, the company's innovation and strategic investment engagements hint at a promising future trajectory. Securing deeper ties in the tech and investment landscapes will likely lead to increased market influence as they refine their market offerings and expand their customer base.

References

  1. Locl.io
  2. PitchBook