Locus: 10 Key Things You Must Know
Overview
Locus is a pioneering technology company specializing in advanced logistics and supply chain optimization solutions. Founded in 2015, it has rapidly evolved from a women’s safety tracking app into a global leader in AI-powered dispatch and delivery management software. Serving over 200 major clients in more than 30 countries, Locus leverages cutting-edge algorithms and automation to streamline last-mile delivery, warehouse operations, and order fulfillment. This results in improved efficiency, significant cost savings, and enhanced customer experiences. Readers will discover key aspects of Locus’s journey, technological innovations, global impact, and its transformative role in modern logistics.
1. Origin and Early History
Locus began in 2015 as RideSafe, an app focused on women’s safety by tracking ride routes in real-time. This innovative solution caught the attention of food delivery companies that adopted the technology to track their delivery personnel. The founders, Nishith Rastogi and Geet Garg, recognized a broader opportunity in the logistics sector—a lack of decision-making tools and operational transparency in last-mile delivery. This insight inspired the transformation into Locus, focusing on a comprehensive dispatch management platform solving complex logistics challenges worldwide.
2. Core Technology and AI-Driven Platform
At the heart of Locus’s offerings is an AI-powered logistics platform that optimizes order-to-delivery operations across various industries. Advanced algorithms evaluate over 180 variables such as time, distance, and traffic conditions to generate efficient route plans. The system automates dispatch, scheduling, and real-time tracking, enabling businesses to achieve higher on-time delivery rates and reduce repeated delivery attempts. Continuous machine learning helps the platform evolve by improving efficiency and scaling to meet growing demand seamlessly.
3. Comprehensive Logistics Solutions
Locus provides an end-to-end dispatch management platform with modular capabilities tailored to diverse logistics needs. Key functionalities include:
- Dispatch Planning: Automates route optimization and planning.
- Hub Operations: Enhances efficiency in sorting, scanning, and packing.
- Delivery Orchestration: Manages carrier selection and contract administration.
- Customer Experience: Offers real-time delivery updates and customizable delivery options.
- Capacity Management: Forecasts and scales fleet resources to meet demand.
Together these features help enterprises streamline operations, reduce costs, and offer superior customer service.
4. Global Footprint and Industry Impact
From its headquarters and development centers in India, Locus has expanded its operations across North America, Southeast Asia, Europe, the Middle East, and Australia-New Zealand (ANZ). Supporting over 350 deployments in 30+ countries, it serves clients ranging from retail to FMCG, e-commerce, and manufacturing sectors. Notable customers include Unilever, Nestle, BlueDart, and The Tata Group. Locus has powered more than 1.22 billion deliveries and achieved over $303 million in logistics cost savings globally.
5. Commitment to Sustainability
Beyond operational efficiency, Locus integrates sustainability into its logistics solutions. Its AI algorithms optimize routes not only for speed but also to minimize fuel consumption and emissions. Clients collectively have saved over 14.4 million kilograms of greenhouse gases by reducing miles traveled and improving resource utilization. This commitment makes Locus a leader in driving eco-friendly supply chain practices in the logistics technology space.
6. Evolution of the Leadership
The company was co-founded by Nishith Rastogi (CEO) and Geet Garg (CTO), both experienced technologists with backgrounds at Amazon and in AI research. Nishith has patents in machine learning and was recognized by Forbes Asia (30 Under 30) and Fortune India (40 Under 40). Geet Garg brings deep expertise in scalable web services and AWS machine learning. Their combined vision has steered Locus’s growth and innovation, emphasizing a human-centric and technology-driven culture.
7. Recognition and Awards
Locus has received numerous accolades recognizing its innovation and impact in logistics technology. Highlights include:
- Winner of Best Cybersecurity Compliance Initiative (Logistics) in 2025
- Best SaaS Retail Enabler in 2024
- Gold Winner of Marketing Excellence Award in 2023
- Multiple awards since 2017 recognizing AI innovation, data science, and startup excellence
These honors underscore Locus’s commitment to innovation, security, and customer value.
8. The LocusOne Robotics Platform Partnership
In recent developments, Locus Robotics has partnered with major companies to deploy its LocusOne autonomous mobile robots in warehouses, augmenting human labor in fulfillment operations. For example, a 2025 strategic alliance with The Quality Group in Germany enables scalable, flexible picking and sorting operations supporting high volume and fast-growing e-commerce demand. This reflects Locus's broader expansion into AI-driven warehouse automation alongside its logistics software.
9. Software Integration and API-First Approach
Locus’s platform is designed for seamless integration with existing enterprise systems—such as Transportation Management Systems (TMS), Warehouse Management Systems (WMS), Order Management Systems (OMS), and Enterprise Resource Planning (ERP) software—using an API-first approach. This enables quick adoption, minimizing disruption while providing a unified logistics control center. Its platform breaks down operational silos, delivering end-to-end visibility and greater operational agility.
10. Future Prospects and Industry Trends
As global e-commerce and retail logistics become increasingly complex, Locus’s advanced analytics, AI-driven automation, and billing innovations position it to lead in all-mile logistics excellence. With plans to evolve its platform continually and expand its robotics collaborations, Locus aims to capitalize on emerging trends such as omnichannel fulfillment, real-time customer engagement, and sustainable supply chains. Its mission remains to turn logistics from a cost center into a strategic revenue driver.
Conclusion
Locus embodies the evolution of logistics technology into a sophisticated, AI-powered domain that transforms how goods are delivered, fulfilling the rising expectations of speed, efficiency, and sustainability. From its origins as a safety app to a global logistics powerhouse, Locus demonstrates the power of innovation intertwined with human insight. As industries navigate the challenges of omnichannel retail and supply chain disruptions, companies like Locus will be critical enablers of growth and resilience. Will Locus continue to redefine the future of logistics and become the backbone of global delivery networks? Only time will reveal the next milestones in this dynamic journey.