Loni Anderson, Iconic 'WKRP in Cincinnati' Star, Dies at 79

Los Angeles – Loni Anderson, the acclaimed actress best known for her role as the empowered receptionist Jennifer Marlowe on the hit television comedy "WKRP in Cincinnati," passed away on Sunday, August 3, 2025, at a Los Angeles hospital. She was 79 years old, just two days shy of her 80th birthday. Her longtime publicist, Cheryl J. Kagan, confirmed her death, stating it followed a "prolonged illness."

Anderson's family released a statement expressing their heartbreak, saying, "We are heartbroken to announce the passing of our dear wife, mother and grandmother." While the specific cause of her prolonged illness was not disclosed, Anderson was a dedicated advocate for Chronic Obstructive Pulmonary Disease (COPD) awareness, a cause she championed after both of her parents suffered from the condition.

Born Loni Kaye Anderson on August 5, 1945, in Saint Paul, Minnesota, she rose to prominence with her portrayal of Jennifer Marlowe from 1978 to 1982. Her character was celebrated for subverting the "dumb blonde" stereotype, presenting a shrewd and intelligent woman who was often the smartest person in the room at the chaotic radio station. This iconic role earned her two Emmy Award nominations and three Golden Globe nominations.

Beyond her defining role, Anderson had a prolific career in television and film, appearing in numerous TV movies and guest roles. Her last acting credit was in the 2023 Lifetime movie "Ladies of the '80s: A Divas Christmas." She also famously co-starred with Burt Reynolds in the 1983 film "Stroker Ace," and their subsequent marriage from 1988 to 1994 became a frequent subject of tabloid headlines.

Anderson was married four times, most recently to musician Bob Flick in 2008. She is survived by her daughter, Deidra Hoffman, and her adopted son with Burt Reynolds, Quinton Anderson Reynolds. Her legacy extends beyond her acting, encompassing her significant advocacy work for health awareness and her impact as a strong, intelligent female character in television history.