Loudio to Relaunch End of November as Social Betting Platform Following Vimix Acquisition

Loudio, the platform co-founded by Josh Ong, is set to relaunch as "Loudio 2.0" by the end of November, transforming into a social betting platform featuring user-submitted prediction markets. This strategic pivot follows its recent acquisition by Web3 entity Vimix, an announcement made by Ong on social media. The move signals a significant evolution for Loudio, integrating it into Vimix's decentralized ecosystem.

The acquisition and subsequent re-envisioning were first hinted at in early October, with Vimix leading a "full community takeover" of Loudio. According to a post by Vimix, "Loudio is Back! Stronger," indicating a new chapter that extends Loudio’s original vision within the Web3 landscape. Mengyao, a figure associated with the project, also confirmed that Loudio is "officially part of the Vimix ecosystem," describing it as a "continuation and upgrade of a vision."

Vimix, co-founded by Josh Ong, operates within the burgeoning Web3 space, emphasizing "remix-driven growth loops" and transforming "attention into on-chain capital." The company's model focuses on rewarding contributors for their impact, emerging from a "3-year experiment with @t2wrld" aimed at turning "vibes into value with infinite remixing." This background suggests a decentralized, community-centric approach to the new Loudio platform.

The new Loudio 2.0 will introduce user-submitted prediction markets, a feature gaining traction in the social betting sector. Prediction markets allow users to trade contracts on future event outcomes, with prices reflecting collective probabilities rather than traditional sportsbook odds. Platforms like Polymarket and Kalshi exemplify this model, often operating with user-driven pricing and incorporating social features.

The social betting market, particularly in the U.S., is estimated to be significantly larger than the formal sports betting market, highlighting substantial untapped potential. The integration of user-submitted markets positions Loudio 2.0 to leverage community engagement and decentralized participation. This development underscores the growing trend of integrating Web3 principles into interactive online platforms, offering users more direct involvement in content and market creation.