Maher Khelifi (EasyBank)
Overview
Maher Khelifi is a distinguished professional known for his work in informatics and digital technology innovation. As of 2025, he is recognized primarily for his role in founding and developing EasyBank, a fintech company dedicated to improving financial accessibility in Africa. Before venturing into fintech, Khelifi had an extensive background in user experience research and biomedical informatics. His career has been marked by the intersection of technology and social impact, making notable strides in financial inclusion and digital health solutions.
Recent Developments
In the past two years, Maher Khelifi has been at the forefront of several key developments with EasyBank:
- February 2025: EasyBank announced securing $370,000 in funding to support its expansion into African and Middle Eastern markets. This new investment aims to bridge the gap between traditional banking services and innovative fintech solutions.
- December 2024: EasyBank was selected by Paris&Co, positioning the company to expand its influence in Europe. The selection highlights the fintech's impact on sustainable finance and innovation.
- November 2024: EasyBank joined a network dedicated to sustainable finance, emphasizing the development of eco-friendly financial products.
- October 2024: The company announced plans to target the European, MENA, and African markets, indicating a strong strategy for cross-border fintech service delivery.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Maher Khelifi |
| Born | Not publicly available |
| Nationality | Tunisian |
| Occupation | CEO of NURI.ai, Co-founder of EasyBank |
| Known For | Founding EasyBank, innovation in fintech |
| Net Worth | Not publicly available |
| Education | PhD in Biomedical and Health Informatics |
Early Life and Education
Maher Khelifi began his career in Tunisia as a pharmacist, which laid the foundation for his interest in healthcare informatics. In 2013, he relocated to Seattle, where he pursued further education and gained significant expertise in informatics. Khelifi achieved a Master's degree followed by a PhD in Biomedical and Health Informatics from the University of Washington. His academic journey was enriched by a focus on the interaction between health technologies and artificial intelligence, shaping his approach to digital solutions.
Career and Notable Achievements
Maher Khelifi's career has been diverse, blending healthcare, technology, and financial services.
- Health Informatics: Initially, Khelifi worked in research roles at major tech firms, such as Microsoft, leveraging his background in healthcare technology.
- NURI.ai: Khelifi founded NURI.ai, a company specializing in causal NLP applications to transform medical recommendations into actionable insights.
- EasyBank: In 2023, he co-founded EasyBank. His contributions have focused on using advanced technologies to enhance financial access for the African Diaspora. The fintech's mission aligns closely with Khelifi's focus on social impact and innovation.
- Recognition: His work has been recognized by multiple awards and accolades within the tech and fintech sectors.
Current Work and Impact
Currently, Maher Khelifi is actively leading innovations at EasyBank. The fintech startup is transforming traditional financial services through digitalization, focusing on accessibility and user engagement in underserved markets. Khelifi's vision for EasyBank involves not only expanding geographically but also embracing sustainable practices, emphasizing a balance between profitability and social responsibility.
Conclusion
Maher Khelifi stands out as a pioneering force in both the fintech and digital healthcare landscapes. His dedication to integrating technology with societal needs continues to drive significant changes in the way financial and health services are accessed and distributed. As EasyBank expands, Khelifi's influence is likely to deepen, potentially setting new standards for digital innovation and financial inclusion in emerging markets.