Manali Thareja (Nuyug)

Overview

Manali Thareja is an Indian entrepreneur and co-founder known for her contribution to the fashion and jewellery industry. The co-founder of the jewellery brand "Nuyug," she embarked on her entrepreneurial journey with a focus on creating jewellery that is both stylish and safe for Indian women. Over the years, she has built a reputation for developing a brand that bridges the gap between imitation and fine jewellery. Through Nuyug, she aims to provide mass-premium jewellery options crafted for weddings, festivals, and other social gatherings.

Recent Developments

Manali Thareja has been instrumental in leading her startup, Nuyug, towards significant achievements and developments in recent times:

August 2025: Nuyug secured INR 2.5 crore in a pre-seed funding round led by AJVC and other strategic angel investors. The funds are being used to strengthen the brand's online and offline presence, broaden its product lines, and invest in R&D to improve material quality and durability. This funding achievement highlights the market's confidence in Nuyug, as they aim to redefine jewellery as celebration wear for Indian women.
Growth Milestones: Within eight months of its launch, Nuyug claims to have crossed an annual revenue run rate of INR 1 crore. The startup has introduced over 400 jewellery products, successfully expanding across platforms like Myntra, Nykaa Fashion, and Amazon.
Brand Vision: Thareja's leadership reflects a commitment to innovation in design and material, ensuring the jewellery is stylish yet safe. Nuyug positions itself as a mass-premium brand, focusing on non-fading, skin-safe gold-toned pieces designed for significant social occasions.

Personal Information

Attribute	Information
Full Name	Manali Thareja
Born	Not publicly available
Nationality	Indian
Occupation	Entrepreneur
Known For	Co-founding Nuyug, Jewellery Business
Net Worth	Not publicly disclosed
Education	MBA from IIMT Group of Colleges
Residence	Gurugram, Haryana, India

Early Life and Education

Manali Thareja pursued her higher education in India, where she completed a Bachelor's degree in Commerce (Honors) from Mahatma Jyotiba Phule Rohilkhand University between 2007 and 2010. Following her undergraduate studies, she furthered her education with a Master's in Business Administration (MBA) specializing in Human Resources Management/Personnel Administration at the IIMT Group of Colleges from 2010 to 2012. This educational background laid a strong foundation for her business acumen and strategic thinking, crucial traits that would later assist her in successfully launching and managing a jewellery brand. Despite the detailed information on her professional life, details about her childhood or early family background are not widely documented.

Career and Notable Achievements

Manali Thareja's career path reflects her versatility and expertise within the fashion and jewellery sectors.

Professional Journey: She began her professional career with roles in companies such as Fashinza where she served as Head of Fashion - Revenue and Strategy before transitioning to Director of Revenue.
Establishing Nuyug: In August 2024, Thareja co-founded Nuyug, alongside Ankur Dua, with a vision to enhance traditional jewellery styles with modern safety standards and aesthetics. The brand gained traction swiftly, demonstrating her ability to captivate a niche within the jewellery market.
Funding Milestone: Nuyug's ability to raise INR 2.5 crore in funding within the first year of operation is a testament to her leadership and the brand’s potential.

Current Work and Impact

Currently, Manali Thareja serves as the Co-Founder and COO of Nuyug. Under her leadership, the brand has become synonymous with innovation in jewellery design, focusing heavily on the aesthetics and cultural richness of Indian jewellery. By addressing the gap between an organized supply chain and artistic originality, Nuyug has begun to establish a new standard in India’s jewellery landscape.

Conclusion

Manali Thareja’s influence within the entrepreneurial realm, particularly in the jewellery sector, demonstrates her commitment to merging tradition with innovation. As Nuyug continues to grow, its focus on safety, style, and affordability promises to shape the future of celebration wear in India. Her work not only emphasizes her entrepreneurial spirit and strategic foresight but also her dedication to redefining how jewellery can enhance the elegance and individuality of women. Moving forward, her legacy will likely continue to thrive in offering Indian women jewellery that truly celebrates their unique narratives and cultural heritage.