Manas Madhu (Beyond Snack): 10 Key Things You Must Know

Overview

Manas Madhu, a remarkable entrepreneur from Alappuzha, Kerala, has carved a niche in the snacks industry with his venture, Beyond Snack. Renowned for offering innovative and high-quality banana chips, Beyond Snack has gained considerable attention due to its presence on Shark Tank India. The company’s success story is marked by its unique approach to a traditional snack, transforming it into a global sensation. As a pioneer in the savory snack industry, Beyond Snack has captured the hearts of consumers, earning a reputation for quality and authenticity.

1. Genesis of Beyond Snack

Manas Madhu, an engineer turned entrepreneur, founded Beyond Snack after leaving his corporate job to pursue his passion for the food industry. The brand's journey began with an ambition to revamp Kerala's staple banana chips, ensuring premium quality and diverse flavors. Launched in 2020, the company quickly gained traction for its innovative take on traditional snacks.

2. Beyond Snack's Success at Shark Tank India

Beyond Snack received widespread public recognition when it appeared on Shark Tank India. During the show, Manas Madhu successfully pitched the idea to investors, securing funds from famed judges Ashneer Grover and Aman Gupta. The investment catalyzed rapid growth, expanding the brand's reach and solidifying its presence in the snacks market.

3. Diverse Range of Flavors

The brand offers a tantalizing array of banana chip flavors, including Peri Peri, Salt and Black Pepper, Sour Cream & Onion, and more. By introducing multiple flavors, Beyond Snack caters to diverse consumer preferences, enhancing the traditional appeal of banana chips with modern taste innovations.

4. Manufacturing Excellence

The manufacturing process of Beyond Snack is characterized by high standards of hygiene and quality. Leveraging state-of-the-art technology, the company ensures that its banana chips retain the authentic taste while offering an unrivaled thin and crispy texture. The precision in manufacturing has been pivotal in distinguishing Beyond Snack from other players in the market.

5. Manas Madhu's Vision

Manas Madhu envisions Beyond Snack as a global brand that places banana chips alongside other popular snacks like potato chips. Driven by innovation and quality, his strategic planning focuses on significant expansion and a projected turnover reaching Rs 1500 crore in the near future.

6. Global Expansion

Beyond Snack’s reach extends far beyond Indian borders, with its products available in 12 countries, including the United States, Australia, and several nations in the Middle East. The brand’s international success underscores the universal appeal of its products and the effectiveness of its market strategy.

7. Distribution Network

With a comprehensive distribution strategy, Beyond Snack has established a presence in over 20,000 retail outlets across India. The company prioritizes expanding offline distribution to further penetrate the snack market, aiming to double its retail touchpoints in the coming years.

8. Financial Triumphs and Investments

Beyond Snack has successfully raised significant funds, recently securing $8.3 million in a Series A funding round led by 12 Flags Group. Such financial backing reflects investor confidence and supports the brand’s ongoing expansion and product innovation initiatives.

9. Beyond Snack Shark Tank

The brand’s appearance on Shark Tank India proved to be a game-changer. The endorsement and investment from prominent business figures brought Beyond Snack into the limelight, accelerating its growth and enhancing its brand value.

10. Sustainability and Social Responsibility

Beyond Snack is committed to sustainable practices, sourcing high-quality bananas from over 200 farmer groups and aiming to partner with more farmers to improve the banana supply chain. The brand also emphasizes gender diversity, aspiring to transition to a fully women-run manufacturing facility by 2026.

Conclusion

Manas Madhu’s Beyond Snack stands as a testament to innovative entrepreneurship and the potential of traditional snacks when reimagined with a modern twist. The brand’s rise from a local favorite to an international success story reflects the power of quality, innovation, and strategic investment. As Beyond Snack continues to expand and captivate global markets, it paves the way for other traditional snacks to gain worldwide recognition.