Mārtiņš Pleps (Handwave)

Overview

Mārtiņš Pleps is a Latvian entrepreneur best known for founding Handwave, a next-generation biometric startup focused on palm-based payment and identification systems. Established in 2021 in Riga, Latvia, Handwave has gained significant attention for its innovative technology aimed at replacing traditional cards and tickets with biometric solutions. The company has recently made news for its substantial seed funding and partnerships.

Recent Developments

In recent years, Mārtiņš Pleps and Handwave have made substantial strides in the financial technology sector with several notable developments:

  • August 2025: Handwave announced the successful completion of a $4.2 million seed funding round, led by Practica Capital, with participation from FirstPick, Outlast Fund, and Inovo.vc. This funding aims to enhance the development of Handwave's biometric platform and expand its market presence in Europe and the United States.
  • Summer of 2025: The startup signed a strategic agreement with Visa, indicating an accelerated path towards deploying its palm-scanning technology internationally. This collaboration aims to simplify everyday transactions and identification processes globally.
  • March 2025: Handwave began live retail pilots for their technology in several European and Baltic countries, showcasing their capabilities in simplifying transactions through palm recognition.
  • Early 2025: The company continued to deepen its biometric infrastructure while strengthening its merchant partnerships across various regions, thereby fortifying its foundation for a broader launch.
  • 2024: Handwave received angel investment totaling $780,000, setting the groundwork for subsequent financial advancements and technological developments.

Personal Information

AttributeInformation
Full NameMārtiņš Pleps
Born[Exact date unknown], Latvia
NationalityLatvian
OccupationEntrepreneur, Founder of Handwave
Known ForBiometric technology innovations
Net WorthNot publicly disclosed
EducationNot specified

Early Life and Education

Information regarding Mārtiņš Pleps' early life and education is limited in public sources. However, as a native of Latvia, it is likely that Pleps pursued at least part of his educational journey within the country. His background in technology and entrepreneurship suggests training in fields related to business, finance, or engineering, although specific details about his academic credentials or early career are not readily available.

Career and Notable Achievements

Mārtiņš Pleps' career trajectory is marked by his significant contribution to biometric technology:

  • 2021: Founded Handwave in Riga, Latvia, aiming to transform biometric authentication in financial transactions.
  • 2024: Secured angel investment, laying the groundwork for further funding and development.
  • 2025: Led Handwave through a successful $4.2 million seed funding round and initiated live pilots of their palm-based identification technology across Europe. His efforts have positioned Handwave as a promising player in the fintech industry, especially through collaborations with major financial institutions like Visa.

Current Work and Impact

As of 2025, Mārtiņš Pleps continues to lead Handwave as it enters a critical phase of market expansion. The collaboration with Visa and ongoing live retail pilots illustrate the growing impact of Handwave's solutions in the financial sector. His leadership focuses on further integrating biometric identification in everyday transactions, which could significantly shape the future landscape of payments and identity verification.

Conclusion

Mārtiņš Pleps stands out as a pioneering figure in the world of biometric technology, particularly through his work with Handwave. His visionary approach to integrating biometrics with financial transactions has attracted considerable attention and investment, establishing Handwave as a key player in the industry. As the company moves forward with technological innovations and strategic partnerships, Pleps' influence could pave the way for broader adoption of biometric solutions, ultimately transforming how people interact with financial systems worldwide.

References

  1. Retail Tech Innovation Hub
  2. PitchBook
  3. Baltic VC
  4. Tracxn