Matteo Rachocki (Voodoo Brewing Co.): 10 Key Things You Must Know

Overview

Matteo Rachocki is a key figure in the craft brewery scene as the former CEO and now Chairman of the Board for Voodoo Brewing Co., a well-regarded brewery based in Meadville, Pennsylvania. Known for its eclectic beers and community-driven ethos, Voodoo Brewing Co. has risen from its humble beginnings to become a notable player in the craft beer industry. Under Rachocki’s leadership, the company has expanded significantly, embracing a franchise model that has introduced their unique beers to a wider audience. As you delve into the following facts, you’ll discover the fascinating journey of Matteo Rachocki and his instrumental role in developing Voodoo Brewing into a celebrated brand.

1. Early Involvement with Voodoo Brewing

Matteo Rachocki’s journey with Voodoo Brewing began when he and his brother, Curt, purchased the nearly bankrupt brewery in 2011. At that time, Matteo was pursuing a career in the restaurant industry in New York. The opportunity to revive Voodoo Brewing presented a challenge that both Rachocki brothers were eager to undertake. Their goal was to transform the struggling company into a thriving brewery, focusing on high-quality, innovative beers.

2. Role and Contributions

As CEO, Matteo Rachocki played a pivotal role in the strategic expansion of Voodoo Brewing Co. He was responsible for overseeing operations, implementing state-of-the-art brewing techniques, and expanding the company's market presence. Matteo emphasized quality and creativity in beer production, helping to guide the company through its most significant growth periods.

3. Employee Stock Ownership Plan (ESOP)

One of Matteo's major initiatives was transitioning Voodoo Brewing to an Employee Stock Ownership Plan (ESOP) in 2016. This move was designed to foster a sense of ownership among employees, strengthening their commitment and connection to the brewery’s success. The transition to employee ownership was also an effective strategy to maintain the independent spirit of Voodoo Brewing amidst a rapidly consolidating industry.

4. Franchise Expansion

Under Matteo Rachocki's leadership, Voodoo Brewing adopted a franchise model, allowing for significant expansion. This business model enabled the company to open new locations while maintaining the unique vibe and quality that its brand is known for, broadening its reach across the United States without diluting its core brand values.

5. Philanthropic Efforts

Beyond brewing, Matteo Rachocki has been involved in various philanthropic activities. He serves on the board of directors for the ARC of Crawford County, which supports individuals with intellectual and developmental disabilities. Voodoo Brewing also hosts and sponsors events to raise funds for local charities, aligning its business operations with community engagement and support.

6. Transition from CEO

In December 2024, Matteo Rachocki stepped down as CEO of Voodoo Brewing Co., transitioning to the role of Chairman of the Board. This move allowed him to focus on strategic oversight while taking up a new position as Director of Stewardship for Bethesda Lutheran Services. His shift to a governance role within Voodoo ensures continuity in leadership as the company continues its growth trajectory.

7. Brewing Philosophy

Matteo Rachocki has always prioritized quality and innovation in Voodoo’s brewing process. The company is known for its adventurous brews, like the renowned "Black Magick" stout. Matteo’s approach emphasizes creativity and craft, pushing the boundaries of traditional brewing while delivering exceptional beer experiences.

8. Marketing and Brand Image

The brand image of Voodoo Brewing Co., characterized by its vibrant and unique aesthetic, has been carefully cultivated under Matteo’s guidance. Each location boasts distinctive interior designs and local art, reflecting the company’s commitment to community and individuality. This dedication to a personalized customer experience has been a significant factor in Voodoo Brewing’s popularity.

9. Challenges and Resilience

Matteo has steered Voodoo Brewing through numerous challenges, including the global financial crisis and the COVID-19 pandemic. His emphasis on adaptability and resilience through innovative business practices helped the company navigate these disruptions, underscoring the importance of flexibility in sustaining growth in a competitive industry.

10. Legacy and Future Prospects

Matteo Rachocki's legacy at Voodoo Brewing Co. is one of transformative growth and community-focused leadership. Looking forward, Voodoo continues to explore new markets and opportunities in the brewing industry. Matteo’s strategic vision has set a strong foundation for the company’s continued success, ensuring that Voodoo remains at the forefront of craft brewing innovation.

Conclusion

Matteo Rachocki’s leadership at Voodoo Brewing Co. has been a testament to the power of innovation, community engagement, and strategic growth. His efforts have not only elevated Voodoo's status within the craft beer industry but have also built a resilient company culture rooted in employee ownership and community involvement. As Voodoo Brewing looks toward the future, Matteo’s legacy continues to inspire a new generation of craft brewers to pursue quality and creativity with passion. How will Voodoo’s journey unfold as it expands and evolves in the coming years?